‘The right choice for my health’: Ashy Bines closes down her activewear brand Baseline

‘The right choice for my health’: Ashy Bines closes down her activewear brand Baseline

Ashy Bines (Photo via Facebook)

A health scare and looming surgery has led Gold Coast-based health influencer Ashy Bines to close down her Baseline activewear brand in a decision she describes as “the right choice for my health”.

Bines, who in March revealed she had been diagnosed with a brain aneurysm, made a formal announcement on her business today.

“This chapter is closing and a part of me is definitely sad and will miss aspects of this beautiful brand, but all of me knows this is the right choice for my health, wellbeing and next chapter,” says Bines in an Instagram post.

“We have sent out over 500,000 orders of activewear which is insane and something I’m so proud of!”

Bines launched the Baseline by Ashy Bines brand in 2020, a move that set the entrepreneur, personal trainer and influencer on a new career path. The brand has since grown to include nutrition products such as protein powders and supplements to support an active lifestyle.

"I live in activewear, so I was determined to create a super-premium activewear brand designed with performance in mind but that was also super comfortable," Bines said when she launched Baseline in 2020.

"I absolutely knew I was ready and that it was time for me to branch out independently to launch my own activewear label."

However, the entrepreneur today reveals that her health scare over the past few months, including an episode where she lost vision in one eye three times in a week during March, has made her “re-evaluate everything”.

“I’m so grateful as I’ve learned so much about myself, about business, what I enjoy, my strengths and weaknesses and, overall, what I value in my life,” Bines says.

“These last few months especially have taught me what I want more and less off and when it’s time to let go and step into my next season.”

Bines says her decision has been supported by both her husband Steve Evans and business partner Levi Walz “who have supported my dreams, ideas and projects for the past 15 years”.

“Only a few days after we found out about my brain aneurysm, both fully supported my choice and never hesitated for me to step back and put my health first,” she says.

“It’s been a wild few months and now in the lead up to my surgery (only a few weeks away), its busy - finalising and preparing to close this chapter.”

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Valuations hit $5.8 billion for Australian crowdfunded startups

Valuations hit $5.8 billion for Australian crowdfunded startups

The latest crowd-sourced funding (CSF) report released by market le...

Cash Converters emboldened by circular economy as revenue rises 26pc

Cash Converters emboldened by circular economy as revenue rises 26pc

Cost-of-living pressures and circular economy trends appear to have...

One small update brought down millions of IT systems around the world. It’s a timely warning

One small update brought down millions of IT systems around the world. It’s a timely warning

This weekend’s global IT outage caused by a software update g...

Netflix NT drama series Territory to debut in October

Netflix NT drama series Territory to debut in October

Netflix is set to launch its next blockbuster Australian drama seri...