DAISO CHALLENGES RETAIL SLUMP

DAISO CHALLENGES RETAIL SLUMP
JAPANESE bargain retailer Daiso continues to roll out rapid expansion plans, with the opening of a new store in Indooroopilly Shopping Centre on Thursday.

It will be the fourth store to open in Queensland in less than a year, with shoppers taking advantage of items sold at the uniform price of $2.80.

Daiso Australia CEO Kit Cheong says the brand is transforming shopper’s perceptions that low price equates to poor quality.

“Our customers love the eclectic product range, easy-to-navigate layout and of course the fact that every item is just $2.80.

“A colourful lifestyle shouldn’t be expensive, we make great household items without prohibitive price tags,” she says.

The company will continue to build its Australian market, with 16 stores opening since last April in Sydney and Melbourne as well.

Cheong says the outlet’s constantly revolving range of stationery, cosmetics, food, toys and home-wares contributed to the success of the chain.

“We also know that our customers value the shopping experience, our stores are fun, fresh and bright.

“We also offer products that are unique to Daiso and reflect Japan’s out-of-the box thinking.”

Up to 20 new stores open in Japan every month, with 3,400 stores trading in 25 countries internationally.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

A game changer? Aspiring to the new standard on workplace mental health
Partner Content
Work health and safety regulators have been more active in the area of mental health ri...
Aon
Advertisement

Related Stories

WA suspends planned quarantine-free travel bubble with Queensland

WA suspends planned quarantine-free travel bubble with Queensland

The proposed quarantine-free travel bubble between Queensland and W...

Start-ups ready for orbit aboard Space Machines Company’s first mission

Start-ups ready for orbit aboard Space Machines Company’s first mission

The start-up world is clamouring for its place in orbit with Austra...

"Wake-up call" for the Gold Coast as rideshare driver tests positive to COVID-19

"Wake-up call" for the Gold Coast as rideshare driver tests positive to COVID-19

An unvaccinated Gold Coast-based rideshare driver in his 30s is rep...

Retailers set for pre-Christmas spree as hospitality takes a bigger bite

Retailers set for pre-Christmas spree as hospitality takes a bigger bite

Australian retailers are heading for another big spending spree ove...