DOMINO'S TRIALS ONLINE STRATEGY

DOMINO'S TRIALS ONLINE STRATEGY
DOMINO’S Group will push its technology strategy by switching off the phones at the Taringa store and operating solely from online sales for one day.

Phone orders will be unavailable on Wednesday, in a world-first move for the Brisbane-based pizza company.

CEO and managing director Don Meij (pictured) says plenty of customers have already adopted the trend, highlighting the importance for digital innovation.

“Online and mobile sales continue to increase and even more so at our Taringa store, with online sales recorded as high as 87 per cent due to the strong population of university students living on and around the St Lucia campus.

“This is what turning off the phones is all about – celebrating a milestone in the business and living and breathing in the space that will deliver our future growth,” he says.

Meij says the “natural progression” towards online and mobile sales, means the company will continue to invest in the platform.

“It’s our goal to be as mobile as we can and make the process as easy and seamless as possible so that anyone can interact with our brand through portable online devices, this will be the ultimate test and a great celebration of how far we’ve come.

“It will also be a great learning experience to understand the final pieces of a fully integrated, digital overall business.”

Meij will keep a close eye on the trial, saying mobility was a key driver of marketing initiatives and operations.

He says almost 60 per cent of sales come from online and the number is expected to grow to 80 per cent in the next three years.

In conjunction with the online promotion, customers will receive a 50 per cent off discount on orders placed on Wednesday.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

From pandemic side hustle to multi-million dollar business: Meet Ling Fung
Partner Content
Ask any parent, and they’ll tell you: preparing for a new baby is no easy task.&n...
Metro Baby
Advertisement

Related Stories

QLD government seals $280m partnership to establish mRNA vaccine research hub

QLD government seals $280m partnership to establish mRNA vaccine research hub

The Queensland Government, one of the world's largest vaccine i...

ACCC gives Compare the Market operator green light for iSelect takeover

ACCC gives Compare the Market operator green light for iSelect takeover

The Australian Competition & Consumer Commission (ACCC) has ann...

How Sourci made it: Meet the founders behind Australia’s new e-commerce wave

How Sourci made it: Meet the founders behind Australia’s new e-commerce wave

In just four short years the co-founders of product development con...

Competition watchdog sniffs at Cochlear-Oticon acquisition

Competition watchdog sniffs at Cochlear-Oticon acquisition

The management at Cochlear (ASX: COH) are hoping to add an extra 75...