DOMINO'S TRIALS ONLINE STRATEGY

DOMINO'S TRIALS ONLINE STRATEGY

DOMINO’S Group will push its technology strategy by switching off the phones at the Taringa store and operating solely from online sales for one day.

Phone orders will be unavailable on Wednesday, in a world-first move for the Brisbane-based pizza company.

“Online and mobile sales continue to increase and even more so at our Taringa store, with online sales recorded as high as 87 per cent due to the strong population of university students living on and around the St Lucia campus.

Meij says the “natural progression” towards online and mobile sales, means the company will continue to invest in the platform.

“It will also be a great learning experience to understand the final pieces of a fully integrated, digital overall business.”

He says almost 60 per cent of sales come from online and the number is expected to grow to 80 per cent in the next three years.

Subscribe Now!
Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Lendlease abandoning offshore markets to recycle $4.5b into Australian opportunities

Lendlease abandoning offshore markets to recycle $4.5b into Australian opportunities

Development and construction giant Lendlease Group (ASX: LLC) has t...

Former DanFX director sentenced to jail for fraud

Former DanFX director sentenced to jail for fraud

Daniel Farook Ali, the former director of unlicensed foreign e...

Insect protein scale-up Goterra signs breakthrough offtake deal with fish feed group Skretting

Insect protein scale-up Goterra signs breakthrough offtake deal with fish feed group Skretting

The Australian arm of the world's largest fish feed business Sk...

Cettire comes out swinging against claims short sellers are amplifying ‘fake product’ allegations

Cettire comes out swinging against claims short sellers are amplifying ‘fake product’ allegations

Online luxury goods retailer Cettire (ASX: CTT) has alleged it is b...