ELIXIR Coffee founders David and Jason Narciso (pictured) have brewed plans to raise $10,000 for St Vincent De Paul one cup at a time.
The Brisbane brothers are participating in the Vinnies CEO Sleepout for the first time, which aims to raise funds for homeless services.
As well as earning pledges for sleeping outside for a night, the Narcisos will donate $1 for each coffee sold at Elixir HQ Espresso Lounge every Thursday and Friday until the event.
Jason Narciso says the team looks forward to aligning with such a worthy cause in the city.
"It is so important for businesses to give back to the communities in which they operate and I really feel that the CEO Sleepout will be a great success this year," Narciso says.
"It's an event like no other that just gets bigger and bigger every year which is fantastic in raising the awareness of this real issue. I'm very proud to be a part of it.
"We are doing everything we can to help raise more than $10,000 and we are urging all of our customers, wholesalers, friends and family to jump on the bandwagon."
Since it was established in 2009, Elixir Coffee has expanded operations across its roasting warehouse, retail outlet and wholesale network.
The business has returned 100 per cent year on year growth for the past three years.
David Narciso says following Elixir Coffee's success in recent years, it was an easy decision to sign up for the CEO Sleepout.
"We're so excited to be helping out the community that allowed us to thrive and really supported our passion for coffee," he says.
"To be able to give back and use our status and the Elixir headquarters as a platform to fundraise is very humbling and offers us an amazing opportunity to help change the lives of those less fortunate one coffee at a time."
This year marks the 10th anniversary of the CEO Sleepout. The event will be held at Suncorp Stadium on June 18.
To donate please visit www.ceosleepout.org.au