Esports Mogul speeds ahead to 1 million registered users

Esports Mogul speeds ahead to 1 million registered users

Listed esports company Esports Mogul (ASX: ESH) has quickly reached a new milestone of one million registered users on its platform.

These figures were mostly achieved in just the last six weeks during which the company added approximately 620,000 new registered users an increase of 163 per cent since December.

The company says the increase is largely attributed to the integration of new game titles in preparation for Silver Slam it's upcoming Asia Pacific gaming tournament.

The inaugural tournament series has seen users sign up on its matchmaking platform Mogul.gg enticed by both the $275,000 prize pool and the suite of games recently added to the service.

Those games included Fortnite (with over 200 million players worldwide), Overwatch, and Super Smash Bros. Ultimate.

The company also says that user acquisition was driven by accelerated marketing activity and strategic partnerships with gaming giants like Razer Inc and South East Asia's largest exports organisation Mineski.

Esports Mogul says monetisation features are currently in development and commercialisation is a key focus of the company's operations following this successful wave of user acquisition.

Shares in Esports Mogul are up 5.56 per cent to $0.02 per share at 11.20am AEDT.

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How to conduct an effective board assessment: a step-by-step guide
Partner Content
Your directors should conduct a board assessment annually. Let's examine what a boa...
OnBoard
Advertisement

Related Stories

Lendlease teams with QuadReal for its first Australian build-to-rent project in Brisbane

Lendlease teams with QuadReal for its first Australian build-to-rent project in Brisbane

Property giant Lendlease (ASX: LLC) has joined forces with Canadian...

Mad Paws co-founder dishes out growth strategies for early stage businesses

Mad Paws co-founder dishes out growth strategies for early stage businesses

With more than 328,000 customers and two million pet care serv...

FoodByUs orders up $12m Series B led by Base Capital

FoodByUs orders up $12m Series B led by Base Capital

Sydney-based wholesale hospitality marketplace FoodByUs has to...

Rural veterinary group Apiam corrals NSW regional clinics for $11.2m

Rural veterinary group Apiam corrals NSW regional clinics for $11.2m

Rural veterinary clinic aggregator Apiam Animal Health (ASX: AHX) h...