GOLD Coast-based Get Wet Surf School has been recognised by the Queensland Tourism Industry Council (QTIC) for excellence in innovation.
Winning the annual 2015 QTIC Prize for Innovation in Tourism, Get Wet Surf School will receive $30,000 worth of business support, including a dedicated public relations case study by QTIC.
QTIC chief executive Daniel Gschwind congratulated Get Wet Surf School for its efforts to foster innovation within the tourism industry to support growth in the sector.
"The QTIC Prize for Innovation in Tourism is an opportunity for Queensland tourism businesses to be publicly acknowledged for their dedication to develop products, services or processes designed to drive the industry forward," Gschwind says.
Gschwind says the judging panel chose Get Wet Surf School based on the organisation's well-researched business model, and its adaptability to similar businesses.
"Get Wet Surf School introduced a clear, concise and repeatable innovation research process that enabled the business to review how they engaged with Chinese tourists and investigated how to further increase their market share of the leisure sector," he says.
"Through collaboration with Griffith University, Get Wet Surf School introduced an International Visitor Management Process to ensure visitors had the best leisure experience possible with lasting positive memories."
The QTIC Prize for Innovation in Tourism, now in its third year, recognises micro and small to medium sized Queensland tourism enterprises that have demonstrated outstanding effort in innovation of products, services and processes in Queensland.
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