GRACE LOVES LACE NEW COLLECTION TO CONTINUE THE TRAILBLAZING STREAK

GRACE LOVES LACE NEW COLLECTION TO CONTINUE THE TRAILBLAZING STREAK

MEGAN ZIEMS (pictured top), the queen of bohemian bridalwear, is nothing if not an ambitious and restless businesswoman.

Just weeks after the birth of her second child, and only days after being named number one on the Gold Coast 40 under 40 list, the founder of Grace Loves Lace has this week launched her latest worldwide collection.

Ziems says the new Les Deux range is out to disrupt common stereotypes in the wedding fashion industry, starting with its price point.

All dresses in the Les Deux collection are under $1,500 and are designed for brides who would rather spend more time enjoying their wedding experience than worrying about the state of an opulent gown.

"We're seeing an upward trend of more casual settings like dinner parties, rooftop drinks or intimate elopements," says Ziems.

"This range focuses on fusing luxury with affordability, is for the kind of bride who breaks the rules, and appreciates quality but won't sacrifice on comfort," says Ziems.

Grace Loves Lace was established at Burleigh Heads in 2010 and it has since opened two new showrooms in Los Angeles and London. The brand is internationally loved and recognised as a successful ecommerce business, exporting to 65 countries around the world.

In 2016 the brand won international praise when one of its gowns, the Hollie 2.0, sold out worldwide after being pinned more than 2.5 million times on Pinterest, making it the social media site's most popular wedding dress of the year.

In addition to taking out the top spot on the Gold Coast 40 under 40 list, Ziems was also named the Gold Coast Young Entrepreneur of the Year in 2017.

Ziems hopes to continue this trailblazing streak through Les Deux, a collection inspired by the women who have already been married in a Grace Loves Lace dress.

"The Les Deux capsule collection is a celebration of the GLL Woman," she says.

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Get our daily business news

Sign up to our free email news updates.

Please tick to verify that you are not a robot

 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Make smarter investing decisions with an Earnings Calendar
Partner Content
With the US reporting season just around the corner, it pays to know when exactly to gi...
moomoo
Advertisement

Related Stories

Afterpay owner Block Inc shares slammed following savage short seller report

Afterpay owner Block Inc shares slammed following savage short seller report

Shares in NASDAQ-listed Block Inc. (NASDAQ: SQ) - formerly Square -...

Geedup Clothing partners with Confit Pathways to help at-risk youth in Sydney’s west ‘belong’

Geedup Clothing partners with Confit Pathways to help at-risk youth in Sydney’s west ‘belong’

“It’s very hard to conceptualise a sense of belonging j...

Invest Inya Farmer turns a shopping list of farm produce into a new investment class

Invest Inya Farmer turns a shopping list of farm produce into a new investment class

Victorian-based startup Invest Inya Farmer (IIF), armed with $1.1 m...

Board exodus at Nitro software as five directors depart, Potentia takes over

Board exodus at Nitro software as five directors depart, Potentia takes over

A Melbourne-founded software group that took on Adobe in the pdf ma...