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Melbourne-based digital asset management group IntelligenceBank has acquired Red Marker, an AI-powered marketing compliance platform, in a move that cements a long-term collaboration between the two companies.
IntelligenceBank co-founder and CEO Tessa Court describes the acquisition as a “massive leap forward” in providing critical support covering compliance issues for marketing content providers.
“This acquisition puts IntelligenceBank in a unique position to provide the best brand and regulatory compliance solution in the market across the content lifecycle,” says Court via a LinkedIn post.
She says the deal, financial details of which have not been disclosed, will allow IntelligenceBank to offer “the best brand and regulatory compliance solution in the market”.
“There’s been a lot of talk about what AI has done for marketing over the past two years,” Court says.
“This is absolutely another huge step for marketing and brand leaders, but it’s a massive leap forward for the legal, risk and compliance professionals who put in the long hours to get content out into the market.”
IntelligenceBank is an AI-powered SaaS (software-as-a-service) solution that automates brand, legal and regulatory compliance reviews across marketing materials and websites.
“Nearly 15 years ago, I started IntelligenceBank as the product I always wanted as the CMO of a global technology company,” Court says.
“Today we help many of the world’s greatest brands get content out the door faster – brand and legally approved.
"That mission is more important than ever today. Content creation is skyrocketing. Ad spend is booming. And that means legal, compliance and risk teams are manually reviewing more content than ever, while the fines for making a mistake are spiralling ever higher.”
IntelligenceBank has been working with Red Marker for many years, utilising the Sydney-based company’s platform to automate and scale marketing compliance across media types, ensuring increased productivity and lower risk.
Red Marker was founded in 2013 by Matt Symons, who also established peer-to-peer lender Society One, but the company's original mission was to optimise the compliance and legal process in financial services to drive a more personalised marketing experience.
In announcing the acquisition, Red Marker says that the integration of its AI content compliance solution into IntelligenceBank offers a “single platform to ensure all marketing content across print, social, email and digital is brand and legally approved”.
“For years, IntelligenceBank has empowered global marketing teams to go to market faster, maintain brand integrity across channels and achieve legal compliance with their digital asset management, online brand portal and marketing operations software,” says Red Marker.
“Together with the Red Marker AI content compliance solution, global marketing teams will be able to reduce time to market and avoid millions in regulatory fines by using AI to automate manual content approval processes.”
Red Marker anticipates a seamless transition for its existing customers while enhancing its service offering to them following the merger of operations.
“For IntelligenceBank customers, this acquisition is set to enhance compliance capabilities significantly,” says Red Marker.
“Red Marker’s sophisticated AI custom rules solution will soon be integrated into the platform, bringing an unparalleled level of automation to help ensure that all content is consistently branded and legally compliant.”
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