JOURNALISTS AND SOCIAL MEDIA SHARE COMPLICATED RELATIONSHIP

JOURNALISTS AND SOCIAL MEDIA SHARE COMPLICATED RELATIONSHIP

AUSTRALIAN journalists have a strained relationship with social media, the 2014 BBS Media Survey reveals. 

Social media acts as a valuable tool for any journalist, with approximately three-quarters of those surveyed agreeing that media outlets frequently monitored their online traction, and more than 90 per cent supporting the monitoring as essential.

Journalists reported they favour Facebook, twitter, LinkedIn and YouTube for sourcing news, finding stories and promoting their own content.

However those surveyed also listed these same platforms as their biggest competitors due to their ability to break immediate news to a large number of recipients.

BBS communication director Matthew Hart encourages organisations to engage with journalists through use of social media platforms to secure media coverage and establish a crucial online presence.

“Organisations also need to be conscious of their own social media activity. Whether it’s an unsavoury comment from a customer or a rant from a staff member, if you can see it, so can a journalist,” says Hart.  

The report also shows more than 70 per cent of journalists regard visual content such as images, videos and infographics as essential components to a successful online story.

“With this in mind, an organisation’s social media channels are a great way to pitch visually-strong online story ideas to journalists,” says Hart.

Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

The party’s over: Splendour in the Grass festival cancelled for 2024

The party’s over: Splendour in the Grass festival cancelled for 2024

Splendour in the Grass, Australia’s largest winter music fest...