It was only a matter of time before these two Gold Coast entrepreneurs partnered up.
Tammy Hembrow, one of Australia's most followed Instagram influencers and the mind behind Saski Collection, and Michael Huxley, founder of renowned makeup institute Huxley School of Makeup, are putting their talents together.
Saski and Huxley School of Makeup have announced their first collaborative project for Saski's upcoming photoshoot and open casting call.
The collaboration has been designed to generate high quality, unique content that highlights both brands' strengths.
The shoot will include models wearing Saski Collection's best-selling 'Original' collection, with their makeup looks designed and applied by students from the Huxley School of Makeup.
Having met at the Gold Coast Young Entrepreneur Awards, which both entrepreneurs have taken home numerous accolades from, the two decided it was finally time to collaborate.
Tammy Hembrow at Saski Collection's New York Fashion Week 2018 debut
"I've always been a fan of the work of Michael's team, so when he approached us to collaborate I was excited to get the Saski girls on board," says Tammy Hembrow.
The collaboration is a perfect match for the two Gold Coast entrepreneurs and influencers.
Tammy Hembrow, sitting on over 9 million followers on Instagram, won the Influencer category at the Gold Coast Young Entrepreneur Awards in 2017 and 2018 and the Influencer Award at the first ever Australian Young Entrepreneur Awards in 2018. Her brand Saski Collection has been well received by the fashion world and is quickly sold out by Hembrow's excited fans whenever a new season is released online.
"Both brands are local Gold Coast brands, succeeding in their field. It was an obvious match to partner together," says Hembrow.
"Fashion today reflects overall style, so collaborating with a beauty brand is a natural next step. The Saski girl represents not just clothing but a whole attitude."
Huxley won the Gold Coast Young Entrepreneur Award for Arts & Culture in 2018 with his makeup school Huxley School of Makeup. His students produce stunning and inspired makeup designs and have gone on to work in high places in Australia and beyond.
Previously the Huxley School of Makeup has collaborated with Lorna Jane, L'Oreal x Balmain Color Riche, Beginning Boutique, Frank Body and Moana Bikini.
Michael Huxley makeup demonstration
"Working with an established brand like Saski provides our students with priceless hands on experience which complements their portfolios and adds value to their resumes. As an emerging artist, it's incredibly powerful to have your work featured by such a high-profile brand," says Huxley.
Hembrow says collaboration has become an important part of doing business in this new era.
"Collaborating is such a big part of tapping into new markets and demographics," says Hembrow.
"In today's social age brands are working together to build their awareness and we are lucky to have contacts in various fields through awards such as the ones held by Business News Australia."
Though the shoot is yet to happen, Hembrow let Business News Australia in on the vibe we can expect.
"Without giving away too much... for this shoot the aesthetic is all about clean lux vibes with an almost Scandinavian feel. The models will be wearing pieces from our original collection, which include the colours: white, dusty pink, nude, marble grey, khaki, charcoal and black. I'm so excited to see what the Huxley students and creative team create!"
Business News Australia
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