Tammy Hembrow's Saski Collection impresses at New York Fashion Week

Tammy Hembrow's Saski Collection impresses at New York Fashion Week

Her athleisure brand has only been around for just over a year, but already Tammy Hembrow is wowing crowds at New York Fashion Week.

As the premier destination for fashion designers of all stripes and backgrounds, securing a runway at New York Fashion Week is a covetable moment.

Hembrow showed her latest collection alongside other Aussie designers to a crowd packed with notable figures in the fashion industry.

Guests such as Jordyn Woods, Chantel Jeffries, Anastasia Karanikolaou, Delilah Belle, sat front row along with influencers Carrington Durham, Chantel Zales and Janice Joostema.

Hembrow, who has almost 9 million Instagram followers and won Business News Australia's Influencer Award at the 2017 Gold Coast Young Entrepreneur Awards, says showing off Saski at NYFW was a milestone moment for the young company.

"The whole thing was a dream come true, but the most exciting part was seeing the collection on the runway in New York," says Hembrow.

"This was such a huge step for us as a company since we only launched 14 months ago, and I feel so lucky to have already made it this far."

"I was so nervous about how it would be received having never done anything like this, but walking out and seeing everybody cheer was such an amazing feeling. I was happy to see some familiar faces in the audience Jordyn Woods, Chantel Jeffries, and Delilah Belle were all front row."

Hembrow, now back in Australia, says the future is looking even more exciting for Saski Collection, with new collections and exciting retail opportunities in the pipeline.

"We have lots on the cards for Saski - I've been working on new collections, and the possibility of doing a pop-up in Australia!" says Hembrow.

"Now that we're more established we also want to work on entering more awards - we want to be seen as an industry leader in retail in Australia. This year we were listed as one of Westpac's 200 Businesses of Tomorrow which was a great achievement for us."

READ MORE: How Tammy Hembrow leveraged social media to dominate the fashion game

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Get our daily business news

Sign up to our free email news updates.

Please tick to verify that you are not a robot

 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Australian Millennial managers look to offshoring to solve global talent shortage problem
Partner Content
New research reveals that more than half of Australia’s next-gen leaders are cons...
Cloudstaff
Advertisement

Related Stories

What can we learn from the collapse of Porter Davis Homes Group?

What can we learn from the collapse of Porter Davis Homes Group?

Today was a dark day for the Australian construction industry with ...

HealthCo raising $320m to fund $1.2b acquisition of Healthscope hospitals

HealthCo raising $320m to fund $1.2b acquisition of Healthscope hospitals

HealthCo Healthcare and Wellness REIT (ASX: HCW), a property invest...

US giant Sentinel grows its Australian build-to-rent portfolio with a first for Adelaide

US giant Sentinel grows its Australian build-to-rent portfolio with a first for Adelaide

US property giant Sentinel Real Estate Corporation has expanded its...

Musk, Wozniak, tech leaders sign open letter calling for pause on “out-of-control” AI development

Musk, Wozniak, tech leaders sign open letter calling for pause on “out-of-control” AI development

An open letter signed by more than 1,000 artificial intelligen...