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MELBOURNE MARKETING


Netflix NT drama series Territory to debut in October

Netflix NT drama series Territory to debut in October

Netflix is set to launch its next blockbuster Australian drama seri...

Think you’ve decided what to buy? Actually, your brain is still deciding

Think you’ve decided what to buy? Actually, your brain is still deciding

You are standing in the cereal aisle, weighing up whether to buy a ...

After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round

After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round

An Australian fund whose successful exit rate exceeds venture capit...

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Luxottica, the eyewear retailer that owns the brands OPSM, Oak...

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

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Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

"Even though things on paper seemed great at Equalution, ...

Is attribution software killing our creativity?

Is attribution software killing our creativity?

As digital marketing continues to evolve at rapid speeds, businesse...

AI startup Nola secures backing of Skalata Ventures amid strong take-up by corporates

AI startup Nola secures backing of Skalata Ventures amid strong take-up by corporates

Melbourne-based AI startup Nola, a company likened to Google Analyt...

Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist

Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist

After giving hospitality venues an easy option for digital menus an...

Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible

Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible

With brands increasingly engaging in social change campaigns and le...

Data accessibility a game-changer for app development, says Appetiser co-founder

Data accessibility a game-changer for app development, says Appetiser co-founder

With customers ranging from ANZ (ASX: ANZ) to Europcar to Grill'...

ACCC takes on Facebook over controversial Onavo app

ACCC takes on Facebook over controversial Onavo app

The Australian Competition and Consumer Commission (ACCC) is taki...

IVE Group to lose millions as Coles ditches printed catalogues

IVE Group to lose millions as Coles ditches printed catalogues

Just nine months after spending $25 million on a catalogue distr...

Jennifer Hawkins the new brand ambassador at Bubs Australia

Jennifer Hawkins the new brand ambassador at Bubs Australia

TV presenter, model and entrepreneur Jennifer Hawkins will be the n...

Kogan breached consumer law, misled customers with EOFY promotions

Kogan breached consumer law, misled customers with EOFY promotions

It's a practice as old as Methuselah. Raise your price, drop...

Survival of the smallest? Retail's post-COVID-19 future

Survival of the smallest? Retail's post-COVID-19 future

A consumer behaviour expert believes large retailers and shoppin...

Print newspapers are dead - now what?

Print newspapers are dead - now what?

Australia's largest print media publisher, News Corp Austral...

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

A Coronavirus Savings Package aimed at assisting tens of thousan...

Struggling Adcorp to bid adieu to the ASX

Struggling Adcorp to bid adieu to the ASX

The ad agency has long been propped up by majority sharehol...

Jennifer Hawkins' tequila brand teams up with LA Clippers

Jennifer Hawkins' tequila brand teams up with LA Clippers

A tequila brand founded by Jennifer Hawkins and her husband Jake...

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