Atlassian bolsters Jira division with acquisition of Melbourne’s AirTrack Software

Photo: Markus Spiske via Unsplash

Software group Atlassian has acquired Melbourne-based AirTrack Software as the company steps up its investment in the IT service management (ITSM) space.

AirTrack Software, a cloud-based platform for monitoring databases, will be merged into Atlassian’s Jira Service Management division, a solution that empowers teams to deliver high-velocity service management.

While financial details of the deal have not been disclosed, the acquisition builds on previous investments that have been integrated with the Jira division.

The buyout also comes on the heels of Atlassian’s largest acquisition to date, a US$975 million ($1.5 billion) deal for video messaging platform Loom.

Prior to AirTrack, Atlassian’s most recent acquisition in the ITSM space was Percept.AI, an AI-powered virtual agent technology provider that was integrated last year to expand frontline support capabilities in Jira Service Management.

“The explosion of digital products and services, edge, and IoT devices has made asset and configuration management incredibly complex for today’s enterprise,” says Edwin Wong, Atlassian’s head of product management.

“In today’s cost-conscious environment, companies are under pressure to understand what assets they have and how they get used, so they have visibility into the cost of delivering products and services to their customers.

“Now, more than ever, IT teams require a complete and accurate picture of all their assets, services, and other important data.

“But multiple ‘sources of truth’ make it challenging to bring this picture into focus.”

Since inception in 2013, AirTrack software says it has broadened its capability to accommodate unlimited object types, including people, locations and smart meters, driving the benefits of its software system across IT operations including service management, IT asset management, billing and inventory, security, and forecasting and planning.

“The combined offering – AirTrack and Jira Srvice Management – will enable enterprises to better account for and track all critical assets within their organisations, minimising operational risks, costs and attack surfaces,” says Wong.

He says that in recent years, Atlassian has ‘doubled down on the ITSM space’.

The AirTrack acquisition builds on Jira Service Management’s rapidly growing customer base which currently sits around 50,000 globally.

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