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MARKETING


High-growth seltzer brand Hard Fizz secures $2.5m from seasoned investors

High-growth seltzer brand Hard Fizz secures $2.5m from seasoned investors

Hard Fizz, a Gold Coast-based alcoholic seltzer drinks company that...

Perth marketing firms join forces as Dilate Digital acquires Aligned Agency

Perth marketing firms join forces as Dilate Digital acquires Aligned Agency

Two founder-led marketing agencies in Perth will operate under the ...

After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round

After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round

An Australian fund whose successful exit rate exceeds venture capit...

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Luxottica, the eyewear retailer that owns the brands OPSM, Oak...

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

After the Australian Open (AO) beat attendance records this year wi...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

Black Friday no "be all and end all" for sales as marketing costs bite

Black Friday no "be all and end all" for sales as marketing costs bite

November is often dubbed the new December of retail sales with Blac...

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Australian businesses are spending up big on advertising with the i...

Sydney Startup The Martec raises $8m for AI talent marketing tech

Sydney Startup The Martec raises $8m for AI talent marketing tech

A talent marketing and recruitment content technology company power...

Virtual influencers: meet the AI-generated figures posing as your new online friends

Virtual influencers: meet the AI-generated figures posing as your new online friends

The future of influence is here: a digital avatar that captivates m...

Aussie adtech used by BMW, Honda and Nissan secures $3 million

Aussie adtech used by BMW, Honda and Nissan secures $3 million

A Sunshine Coast-based adtech company serving major car brands like...

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...

Bolster, Common State merge to create arts and culture powerhouse agency

Bolster, Common State merge to create arts and culture powerhouse agency

Culture marketing specialist Bolster has joined arts and enter...

MagicBrief conjures up $2m for creative marketing tools

MagicBrief conjures up $2m for creative marketing tools

"There’s a growing number of tech products that focus on...

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

As the co-founder of Sydney-based creative agency and social market...

Melbourne marketing agency Bright Labs acquires Redline Digital Media

Melbourne marketing agency Bright Labs acquires Redline Digital Media

A Melbourne-based digital marketing agency creating content for the...

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Sydney-based creative agency Connecting Plots has acquired fellow i...

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