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MARKETING


Virtual influencers: meet the AI-generated figures posing as your new online friends

Virtual influencers: meet the AI-generated figures posing as your new online friends

The future of influence is here: a digital avatar that captivates m...

Aussie adtech used by BMW, Honda and Nissan secures $3 million

Aussie adtech used by BMW, Honda and Nissan secures $3 million

A Sunshine Coast-based adtech company serving major car brands like...

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...

Bolster, Common State merge to create arts and culture powerhouse agency

Bolster, Common State merge to create arts and culture powerhouse agency

Culture marketing specialist Bolster has joined arts and enter...

MagicBrief conjures up $2m for creative marketing tools

MagicBrief conjures up $2m for creative marketing tools

"There’s a growing number of tech products that focus on...

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Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

As the co-founder of Sydney-based creative agency and social market...

Melbourne marketing agency Bright Labs acquires Redline Digital Media

Melbourne marketing agency Bright Labs acquires Redline Digital Media

A Melbourne-based digital marketing agency creating content for the...

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Sydney-based creative agency Connecting Plots has acquired fellow i...

Marketing agency Awaken to acquire Agnes Media

Marketing agency Awaken to acquire Agnes Media

Sydney-headquartered Awaken has made its first ever acquisition tha...

Neon Treehouse lights up the marketing side of equity crowdfunding

Neon Treehouse lights up the marketing side of equity crowdfunding

Flashy filmed interviews with founders, neatly designed graphs and ...

Craft brewer Better Beer eyes $20m raise to be "more in your face"

Craft brewer Better Beer eyes $20m raise to be "more in your face"

After hitting the market at the end of 2021, rapidly growing craft ...

US-based Criteo swoops on Melbourne media booking platform Brandcrush

US-based Criteo swoops on Melbourne media booking platform Brandcrush

US commerce media company Criteo (NASDAQ: CRTO) has swooped on Melb...

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

"Even though things on paper seemed great at Equalution, ...

Gold Coast marketing agencies join forces as PeriscoPe acquires HYPE Group

Gold Coast marketing agencies join forces as PeriscoPe acquires HYPE Group

PeriscoPe, a digital accelerator that works with the likes of youth...

Is attribution software killing our creativity?

Is attribution software killing our creativity?

As digital marketing continues to evolve at rapid speeds, businesse...

AI startup Nola secures backing of Skalata Ventures amid strong take-up by corporates

AI startup Nola secures backing of Skalata Ventures amid strong take-up by corporates

Melbourne-based AI startup Nola, a company likened to Google Analyt...

Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo

Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo

Two Sydney-based companies transforming the delivery economy have t...

Delivery rider smart bag advertising startup LUMOS raises $800,000

Delivery rider smart bag advertising startup LUMOS raises $800,000

A Sydney-based startup that has tapped into the gig economy with ad...

Woolworths buys digital advertising company Shopper Media Group for $150m

Woolworths buys digital advertising company Shopper Media Group for $150m

A subsidiary of Woolworths (ASX: WOW) has acquired digital out-of-h...

Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A

Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A

Sydney-based Veridooh has raised $5 million in an oversubscribed Se...

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