CONNETIX owner Brave Toys acquires full stake in My Creative Box

The Perth-based parent company behind magnetic tile brand CONNETIX has bolstered its presence in the educational toy market as Brave Toys takes full ownership of My Creative Box, following more than a year of collaboration and a standout joint showcase at the London Toy Fair earlier this year. 

Brave Toys initially acquired a 50 per cent stake in Melbourne-headquartered My Creative Box in June 2024 and has now required the remaining shares, welcoming its founder Leanne Papadopoulos and her team to the group.

My Creative Box, a provider of educational activity boxes for children, is now expected to benefit from Brave Toys’ international distribution networks, experienced team, and streamlined operations

Brave Toys claims the acquired company shares its deep passion for inspiring creativity, fostering learning, and promoting a playful childhood. 

Together, the two companies offer a broad range of STEAM (Science, Technology, Engineering, Art and Mathematics) and MESH (Mindsets, Essential Skills, and Habits) products designed to create meaningful, enriching experiences for children and their families. 

"I’m so excited for what’s ahead with My Creative Box joining Brave Toys," says Papadopoulos.

"With their support and incredible team, we can continue creating products that inspire children’s creativity and learning on a global scale."

CONNETIX co-founder and CEO Brea Brand says the group is "beyond excited" to welcome Papadopoulos and the My Creative Box team into Brave Toys.

"We’ve always had respect for the way they lead their business with integrity and strong values," Brand says.

"Bringing the brand fully into Brave Toys wasn’t just a business decision - it was driven by a shared purpose and a strong alignment in how we work and what we stand for.

"We're looking forward to growing together and supporting this incredible brand as it continues to make an impact."

CONNETIX and My Creative Box will be exhibiting side by side at key international trade shows, including the upcoming London Toy Fair, Nuremberg Toy Fair, New York Toy Fair, and other major industry events.