Fixed income investment app Blossom expands into under-18s market

Just a week after teen-oriented Drip Invest became part of listed company Raiz Invest (ASX: RZI), another Australian fintech is tapping into a large market of parents wanting to teach their children about financial literacy and wealth accumulation.

Sydney-based managed bond fund investment app Blossom has today announced the launch of its new feature 'Blossom for Kids', enabling adults to open accounts for under-18 family members or loved ones.

Having lifted its funds under management (FUM) by more than a fifth since the start of the year to $122 million, Blossom is launching the new feature to sit alongside existing tailored offerings including accounts for businesses, self-managed super funds and couples.

"Bonds have for a long time played a role in building and protecting wealth, but until now they’ve often been out of reach for everyday families," says Blossom co-founder Gaby Rosenberg, who alongside her sister Ali Rosenberg won the Finance category at last year's Sydney Young Entrepreneur Awards, for which nominations have now opened for the 2025 edition.

"With Blossom for Kids, we’re removing barriers by offering access with minimum investments as low as $5, all through an intuitive digital platform.

"Parents can easily establish accounts and track progress alongside their children, turning financial literacy into a hands-on experience."

She says that beyond financial returns, Blossom for Kids is also about instilling money confidence early.

"The experience teaches children the value of consistency, the rewards of patience, and the importance of disciplined investing - key lessons that set the foundation for a lifetime of smart financial decisions," she says.

"Unlike riskier investments, bonds offer a gentler, more stable introduction to the world of wealth creation."

Blossom’s experienced funds management team aims to mitigate risks, including interest rate movements and the possibility of issuer default, while the app provides families with access and flexibility.