Fluency raises $1.5m for platform that brings visibility and automation to operational documentation

Archangel Ventures and HammerTech co-founder Bradley Tabone have taken part in an oversubscribed $1.5 million pre-seed round for AI startup Fluency, a Melbourne-based company founded by two 24-year-olds that already automates operational processes for the likes of Aon Australia and SpecSavers.

The startup was born out of co-founder and CEO Finnlay Morcombe's experience of "outdated" processes at a financial services internship where he spent hours on manual documentation using screenshots.

"In 2025, we're still documenting million-dollar processes the same way we did in 2005 - with screenshots and tedious instruction manuals," says Morcombe.

"We knew AI could do better, so we built Fluency."

He co-founded the startup in late 2023 with now-COO Oliver Farnill, who says teams like operations have been "flying blind" with traditional processes for documentation and tracking performance

"Engineers have sophisticated dashboards to monitor systems, sales teams track every detail in CRMs (customer relationship management systems), but operations can't see bottlenecks or risks until it's too late, discovering problems only after deadlines are missed," Farnill explains.

"Remote and distributed teams have skyrocketed, making real time operational oversight essential rather than optional."

Farnill notes many teams waste four to six hours manually documenting every complex process.

"It's slow, full of errors, and often requires companies by the time it's finished. In some industries, you can miss one detail and you're looking at compliance penalties and lost clients," he says.

"Fluency changes the game by capturing workflow data when activated across any web or desktop app. It then uses AI to generate perfect SOPs (standard operating procedures) and segments; no complex integrations required, just activate Fluency and let is securely record your actual process steps," adds Morcombe.

Morcombe likens Fluency's impact on the knowledge economy to how the assembly line transformed manufacturing by making work visible and measurable, allowing teams to "see, track and improve this work that was previously invisible".

"For the first time ever you can observe each process execution step by step, flagging deviations and at-risk SLAs (service-level agreements) in real time across any system, integration-free," the CEO says.

"This is done through our novel IP and original machine learning algorithms that can understand and interpret any complicated workflow."

The company now manages more than 2,000 critical business processes and its customer base also includes Boardroom and MISUMI. With the new funding the startup plans to expand its engineering team and enhance its AI to run processes automatically.

"We’re building Fluency to be the central nervous system for process excellence," Farnill concludes.

"By linking documentation, tasks, and performance metrics, we’re enabling better training, compliance, and agility at scale."

Other financial backers of Fluency include Singaporean venture capital funds 1MX.ai and Orvel Ventures, as well as NextGen Ventures, Exhort Ventures and Swinburne University of Technology.

"Fluency’s vision for process observation and optimisation addresses a critical gap in how enterprise teams operate, correcting organisational blind spots and unlocking deeper insight into historically siloed data and decisioning.” adds Andrew Ciucutto, investment principal at Archangel Ventures.