Brisbane-based boutique developer GCAP Property has officially launched Hamilton Avenue, a $120 million ultra-luxury residential project in Surfers Paradise comprising just 23 residences, with $35 million in pre-sales already secured ahead of the formal market debut.
The project, located on an 805sqm site at 12–14 Hamilton Avenue just 80 metres from the beach, will deliver a collection of four-bedroom full-floor apartments spanning 312 square metres and priced from $5.2 million, alongside half-floor residences and a two-level penthouse covering 460 square metres.
The strength of pre-sales secured before launch indicate continued strength at the top end of the Gold Coast apartment market despite a materially tougher borrowing environment.
“There have already been a lot of pre-launch inquiries, with buyers really drawn by the unique design and offering of Hamilton Avenue,” says Simon Worthington, head of projects at One:PM, which is marketing the Hamilton Avenue project.
“This truly is a special project for the Gold Coast, and it’s evident it has resonated with buyers who are seeking style, scale and a sense of home in a precinct that is becoming one of the high-end residential apartment precincts on the Gold Coast.”
GCAP Property has scheduled a start to construction in the second quarter of this year with completion anticipated by mid-2028.
The Brisbane developer, founded by Gianni Culpo and Adam Philps, has built its pipeline around low-density, high-specification residential projects.
The company's focus on boutique-scale developments with limited residences positions Hamilton Avenue squarely within its established model.
“We have a lot of experience in South-East Queensland, and we are excited to bring our wealth of knowledge to Surfers Paradise,” says Philps, director at GCAP Property.
“The Gold Coast is undergoing a major transformation, with more buyers drawn by the incredible lifestyle it offers, and we expect Hamilton Avenue will play its part, offering something truly unique.”
GCAP reports that Hamilton Avenue has been popular with Gold Coast and Brisbane buyers in the pre-launch phase.
The company says its recently approved project is set to usher in a new style of boutique luxury living in the southern end of Surfers Paradise.
Hamilton Avenue has been designed in collaboration with DKO to deliberately shift away from the light, white and bright coastal schemes seen on the Gold Coast and showcase interiors inspired by New York and Manhattan style, blended with modern Art Deco.
“We wanted to step away from the traditional coastal aesthetic, and deliver something bold, timeless, that will set a benchmark for luxury projects on the coast,” says Philps.
“We are creating an exclusive collection of finely crafted apartments that are designed to truly capture the Gold Coast lifestyle.”
Residents will have access to podium-level amenities including an ocean-facing pool, a private dining room with BBQ facilities, and a full wellness centre featuring a gym, spa, sauna, steam room, ice bath, treatment spaces and outdoor shower.
The launch of Hamilton Avenue is the latest in a string of new projects hitting the market on the Gold Coast in 2026 including BPG Developments' $165 million Palmiere at Palm Beach, Gardner Vaughan Group's Bronze on Chevron at Chevron Island and the $200 million Josephine by Mosaic at Burleigh Heads.
Hamilton Avenue's 23-residence cap and full-floor configurations place it among the lowest-density projects launching on the Gold Coast this year, a market where supply constraints continue to underpin pricing for premium stock even as broader macroeconomic headwinds intensify.
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