Heavy industry no-code software group Sitemate raises $27.5m Series A

After doubling its headcount to 140 employees in the past year and with a new Texan office set to open in 2025, Sydney-headquartered no-code software platform Sitemate has raised $27.5 million in a Series A round led by Blackbird Ventures with participation from existing investors Shearwater Capital and Marbruck.

Sitemate's offering is tailored to built world companies in heavy industries like large engineering projects, commercial construction, power and utilities, mining, agriculture, manufacturing and more.

Following its $7.5 million pre-Series A round in November last year, the scale-up's expansion has involved the establishment of go-to-market teams in North America, as well as the acquisition of software startup Nomad Fleet in August which it has subsequently rebranded to Gearbelt

Sitemate still has its largest presence and customer base in Australia where the company was founded, with dedicated go-to-market teams and established offices in London, Vancouver and Toronto, in addition to a US opening in Austin, Texas planned for next year.

"Since we launched Sitemate in August 2018, over 6 years ago - we have grown every single month consecutively, and our growth rate is still increasing year over year,” says Sitemate co-founder and CEO Hartley Pike.

Rather than trying to build an ‘all-in-one’ software with rigid modules, Sitemate is a multi-product Software as a Service (SaaS) company with a series of tools that all sit beneath the one brand.

This allows built world companies can choose and deploy any of Sitemate’s products to solve their built world specific pain points and workflows, while ideally using Sitemate tools side-by-side for additional commercial and integration benefits.

"We see so many built world companies struggle to adopt and use clunky ‘all-in-one' systems, which force many of them to move back to legacy formats like Word and Excel and even paper, because at least paper, Word and Excel are flexible and familiar,” says Pike.

Sitemate’s hypothesis is that built world companies require the flexibility and extensive customisation options of the original no code legacy systems Microsoft Word and Excel, with simple interfaces and UI/UX (user interface/user experience) that all-in-one systems will never be able to achieve given their broad scope and complexity.

Because of this, Sitemate’s platforms are made up of a series of flexible no-code building blocks, which can be configured and combined to meet the needs of thousands of unique processes across specific industries,regions and compliance requirements.

The company claims each platform and mobile app is then still easy to use, given each has a constrained scope based on its place in the software landscape.

"It’s working. We have incredibly strong product adoption, retention and word of mouth because of the flexibility and ease of use of our products," Pike adds.

The group claims that much like Atlassian builds software tools for developers and software engineers, Sitemate designs and builds its tool for built world workers and their teams.

"We don’t want to compete with general business softwares or build ‘horizontal’ software tools, we are focusing solely on designing built world specific tooling and then plugging into the general business stack like accounting software, CRMs (custom relationship management) and the Microsoft suite through seamless integrations” says Sitemate co-founder and VP of product strategy, Sam McDonnell.

Blackbird partner Tom Humphrey believes Sitemate’s approach to product strategy is much like its approach to its entire operation.

“One of Sitemate’s core values is ‘Everything Engineered’. They launched Sitemate with a long-term vision and deep roadmap in mind, and have been intentional and ‘engineered’ every step along the way,” he says.

Sitemate plans to deploy this latest round of capital in all areas, doubling down on product and engineering across its platforms and products, as well as expanding its go-to-market presence and customer base across the world.