Britt Fox, founder of marketing tech Nevam, joins a rare breed of entrepreneurs with $1.2m raise

Marketing technology platform Nevam, led by young entrepreneur Britt Fox, has raised $1.2 million, joining a rare 1.5 per cent of Australian venture funding that goes to solo female founding teams.

The capital raising was backed by The Huljich Family office, the Brand Fund by Previously Unavailable and Icehouse Ventures, and strategic angel investors.

Fox describes Nevam as the world’s first live journey-mapping command centre giving marketing teams “a real-time, unified view to remove silos and accelerate optimisation”.

The Sydney-based entrepreneur developed the platform after a decade delivering marketing campaigns for major brands such as GAP, Oroton and the Children's Cancer Institute.

She discovered a “critical blind spot” that was plaguing enterprise teams – namely a complete lack of visibility into the customer experience across digital touchpoints.

At Deloitte, where Fox led major digital transformation projects, she says the problem was pervasive across every client with fragmented systems, disconnected data and siloed teams meaning that nobody had a clear, live view of what customers were actually experiencing.

"We were spending days scribbling journeys on whiteboards, putting up Post-it Notes and manually updating as things changed,” says Fox, who is among this year's cohort of Sydney Young Entrepreneur of the Year Award finalists.

“Immediately things were out of date and needed to be done again.

“Customer leaders are held accountable for journeys they can’t see, data they can’t access and tools they don’t control. They’re flying blind.”

Fox points out that artificial intelligence (AI) is making the problem “exponentially worse” by driving mass content creation across marketing teams. 

“The customer journey is compounding in an AI era of generated content and automated campaigns,” she says.

“Teams are creating more touchpoints than ever but can't see how they connect.

“Marketers often feel like they are wandering in the dark, relying on reactive data (analytics, NPS) to tell them if something is broken. Nevam takes the blindfold off.”

While on maternity leave, Fox made a bold decision to leave her corporate career and build the platform she wished she had, establishing Nevam in 2023.

Nevam is described as a real-time customer experience platform that gives marketing, product and growth teams a visual map of the entire digital journey across web, email, SMS and social.

In just 12 weeks, Fox built the MVP (minimum viable product), sold into Woolworths retail liquor division BWS from a prototype, and was accepted into the globally renowned Techstars accelerator.

“I wanted to make marketing journey maps actionable,” says Fox.

“Not another dashboard. Not another slide deck. Just real visibility, in real time, for the people delivering the experience.”

BWS is leveraging Nevam for cross-channel optimisations, while another undisclosed retailer is adopting the platform as a centre of excellence to operationalise customer focus. 

Following the $1.2 million capital raise, Fox is scaling Nevam globally.

The entrepreneur says she also wants to demonstrate what's possible when women from inside the system build for it, while proving that enterprises can find innovation beyond the usual big vendors.

“Marketing is perhaps the biggest driver of positive or challenging experiences for customers, but today there is no single view of how multiple or multi-channel marketing activities and promotions impact customer experience,” says Simon Pound, general partner at Brand Fund.

“Nevam is building out a product that solves this massive problem and we can see a world where no enterprise would run marketing without this connected view. Brittany is the founder to do it.”

Venture capitalist and investor Aaron Bhatnagar adds: “Nevam is the difference between kindergarten and university when understanding, and then improving, the customer experience.”

Nevam will apply the new capital to expand its team, deepen the product roadmap and scale rollouts with enterprise marketers and consulting partners.

"The big digital transformation era is over,” says Fox.

“Days of manual disconnected journey mapping are done. We are ushering in a new era of continuous marketing optimisation, where live, traceable maps drive immediate and measurable impact.”