Family technology platform Tinybeans Group (ASX: TNY) has appointed Tracy Cho as permanent CEO, making the US-based digital media veteran's leadership of the company official after a five-month stint as interim chief executive.
Cho stepped into the interim role on 23 February this year after predecessor Zsofi Paterson resigned to allow for US-based leadership of a business that generates about 98 per cent of its revenue and 84 per cent of its users from the American market.
The permanent appointment caps a period in which Tinybeans delivered its first-ever EBITDA-positive quarter, posting a US$8,000 profit in the third quarter of FY26 alongside total quarterly revenue of US$1.79 million ($2.59 million), up 86 per cent year-on-year.
Cho brings more than 20 years of experience scaling US digital media businesses, previously serving as CEO of baby milestone app Qeepsake Inc., which Tinybeans acquired in November in an $4.1 million deal that doubled Tineybeans' paid subscriber base.
Prior to Qeepsake, Cho held senior roles at Domino and Recurrent Ventures, Refinery29, and Condé Nast.
Under the terms of the permanent appointment, Cho will receive a base salary of US$270,000 ($390,000) per annum.
Tinybeans chair James Warburton says the board moved to formalise Cho's position after she demonstrated clear commercial results during the interim period.
"Her experience across technology, digital media and the parenting and family sector is directly relevant to Tinybeans, and the board is confident that she is the right person to lead the company and execute its strategy,” says Warburton.
The March-quarter results that underpinned the board's confidence showed subscription revenue of US$1.45 million, operating cash inflow of US$324,000 and about 95,000 paid subscribers across the Tinybeans and Qeepsake platforms.
It was the first quarter in the company's history in which operating revenue exceeded total operating costs.
Cho says the company's mission as a privacy-first platform for families remains central to its strategy.
"I am privileged to lead Tinybeans as a world-leading, privacy-first family memory platform," says Cho.
"I've spent my career at companies navigating transformative change, and as a parent myself, this mission is deeply personal: families are trusting us with their most precious memories.
"We have a strong team, a differentiated technology offering and a product range that our customers value. I am focused on executing our strategy with discipline and serving our families and shareholders well.”
The appointment follows a broader strategic pivot toward US-based leadership that began earlier this year when the board determined the company's executive team should be domiciled in its core market.
Paterson, who had led the company from Australia, stepped aside voluntarily to facilitate the transition.
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