A WILD IDEA IS A WINNER

A WILD IDEA IS A WINNER

JIMMY Black (pictured) has succeeded where many others have failed: integrating a bricks-andmortarretail store with an online presence. And he has done it all from Burleigh Heads.

Black, 34, founded Wild Earth, a camping and hiking equipment retailer in 2006. The company this year turned over $5 million.

“What we do different is that our model has highlighted the move to online, but we have retained the bricks-and-mortar shop more as a showroom for our online products," says Black.

Online is certainly the focus for Wild Earth. This year, Black finished a $50,000 upgrade of the company’s computer system which he hopes will allow for increased growth in the years to come.

“We will be able to focus more on what we do best, selling our product range and that will help double our growth within 18months to two years,” says Black.

Black fell into the retail industry by chance. He is a qualified accountant, but says he “can’t stand” accounting.

“I stumbled onto selling things online through eBay,” he says.

The ease at which he was offloading products on the online auction site encouraged him to leave the accounting business and set up a retail operation.

Black also noticed a gap in the camping and hiking market that he sensed was unfilled.

“There are brands like Kathmandu making gear for the top-end of the market and a number of other brands with middle-end products, but no one was focusing on the lower-to-mid level range,” he says.

“I have spent a lot of time focusing on developing a core range of value-for money camping and hiking equipment.”

Black says 10 per cent of his sales are exports.

“We are currently the only ones really exporting a lot of the unique Aussiebranded bulky camping gear like swags.

Entry into other countries is difficult forother retailers, but our logistical system is pretty well streamlined and very efficient now,” he says.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

From pandemic side hustle to multi-million dollar business: Meet Ling Fung
Partner Content
Ask any parent, and they’ll tell you: preparing for a new baby is no easy task.&n...
Metro Baby
Advertisement

Related Stories

ACCC gives Compare the Market operator green light for iSelect takeover

ACCC gives Compare the Market operator green light for iSelect takeover

The Australian Competition & Consumer Commission (ACCC) has ann...

How Sourci made it: Meet the founders behind Australia’s new e-commerce wave

How Sourci made it: Meet the founders behind Australia’s new e-commerce wave

In just four short years the co-founders of product development con...

Competition watchdog sniffs at Cochlear-Oticon acquisition

Competition watchdog sniffs at Cochlear-Oticon acquisition

The management at Cochlear (ASX: COH) are hoping to add an extra 75...

Domino’s raising $165m to buy out German partner after settling deal for two new Asian territories

Domino’s raising $165m to buy out German partner after settling deal for two new Asian territories

A day after wrapping up two new Asian territories as part of the bi...