All smiles: Dental Boutique founders named 2021 Melbourne Young Entrepreneurs of the Year

All smiles: Dental Boutique founders named 2021 Melbourne Young Entrepreneurs of the Year

Dental Boutique co-founders Dr May Chan and Dr Reuben Sim.

As founders of Dental Boutique, Dr Reuben Sim and Dr May Chan have made it their mission to ensure their clients leave with a brilliant set of pearly whites. But today it is their turn to flash gleaming smiles as the duo wins the coveted 2021 Melbourne Young Entrepreneur of the Year Award.

The husband-and-wife team, whose long list of patients includes some of Melbourne’s top influencers like Yummy Mummies’ Jane Scandizzo and The Bachelor’s Sam Wood, also took out the Melbourne Young Entrepreneur Award in the Health & Medicine category today for the fourth year in a row.

Founded in 2013, Dental Boutique operates two Melbourne-based cosmetic dentistry clinics, offering services such as teeth whitening, Invisalign and porcelain veneers.

Their stellar work and desire to go over and above when it comes to client comfort and a pain-free experience has given Chan and Sim a shining reputation in the Victorian capital - one they’re hoping to take interstate soon with new clinic openings.

Chan and Sim’s win today means that they, alongside all category winners, will contend against the nation’s top business talent at the Australian Young Entrepreneur Awards, to be held on the Gold Coast on 18 December.

The achievement is made all the more impressive considering Dental Boutique and all of the finalists in Melbourne were subject to lengthy and regular lockdowns during 2021 - meaning many of the cosmetic procedures they normally offer were off the cards.

“We tried to improvise around what we can do and see during the lockdown period,” explains Chan.

“That included a lot of virtual consultations, and creating systems for post-lockdown.

“During lockdown we renovated extra rooms to accommodate for more demand that we expected once it lifted.”

In addition to renovating their clinics, the two also brought on extra pairs of hands to accommodate the post-lockdown boom of clients desperate to have their teeth looking fresh for the inevitable surge of celebratory get-togethers - doubling the size of their team in the process.

“Instead of most businesses cutting back on staff and team members, and trying to cut costs in those areas, we’ve actually employed more people along the way to help with growth,” Sim said.

It paid off too - with Chan explaining that Dental Boutique’s waitlist is “huge”, driven in part by a social media strategy that has seen the company’s TikTok page amass 2.5 million likes and more than 80,000 followers.

“The patients are so keen that they’re paying a deposit to secure a spot,” she said.

Trailblazer Simon Costello seeks "fundamental infrastructure" status in global finance with anti-fraud tech FrankieOne

Simon Costello and his business partner Aaron Chipper originally set out to create a neobank in 2017 when they co-founded FrankieOne, but the problems they encountered became the impetus to develop a unified onboarding and anti-fraud platform instead.

FrankieOne co-founder Simon Costello.

"What we largely do is we help fintechs, banks, cryptos, etcetera with all the onboarding piece, and next we're starting to get deeper into fraud and transaction monitoring products," Costello explains.

"At the moment the big challenges that banks and others have is they have transaction monitoring but it’s all legacy systems and it’s very clunky. What FrankieOne does is cloud based - we offer a single

API (application programming interface) to access for all these different products."

It's a service the company currently provides to more than 100 global financial institutions, with more likely to join as FrankieOne scales up following its $20 million Series A funding round in October.

"To switch on products as and when they need them is absolutely game changing - you connect connect and you’ve got access to 46 countries both on fraud and also risk. It's something that normally

would take them two years to switch on a single product," he explains.

"Our product has 350 different third party vendors and data sources in that single connection, so what we’re offering is that ease and convenience of plugging in."

Costello has won the title of this year's prestigious Melbourne Young Entrepreneur Awards Trailblazer - a distinction that recognises an entrepreneur that has achieved exponential growth in their business over a short period of time, which the judging panel believes has potential for major success.

FrankieOne's revenue grew 20-fold in the 12 months to November, while around half the business is international versus a single-digit percentage share in May.

"Some of our clients range from buy-now pay-later providers like Afterpay which we service both nationally and internationally. We do a lot of crypto companies of a reasonable size in Asia - one of them is

Zipmex, and we also service three of the four big banks which have international pieces as well," he says.

FrankieOne started opening its US offices this year and plans to open a Singapore office in the first quarter of 2022, followed by a London office shortly after that.

In terms of personnel the company doubled in size in the two months to November, and Costello expects it will double again in January.

Simon Costello came into FrankieOne with significant entrepreneurial experience already. After a career in investment banking, in 2013 he co-founded mobile ordering platform Boppl in the UK which was acquired by Beyond Group, followed by more ventures including data intelligence company Streetbees which has raised US$64 million since 2015 and is present in 78 countries, as well as Jakarta-headquartered financial comparison company Hyphen Group which has raised US$120 million and operates in seven countries.

He remains a passive shareholder in Streetbees and Hyphen, while Boppl has since been liquidated by the parent company. Costello says the common thread throughout all his businesses including FrankieOne is that they have found a pain point and provided something that was unmet in the market.

"FrankieOne is materially different to all the other businesses," he says.

"If you’re familiar with Stripe, Twilio, Segment, I suppose the key infrastructure that drives a lot of the internet, we are some really fundamental infrastructure that powers some of the major financial institutions around the world.

"We are very excited about the potential and what we can do with FrankieOne."

Business News Australia would like to thank our corporate partners Monash University and Instyle Solar.

All winners at the 2021 Melbourne Young Entrepreneur Awards:

  • Young Entrepreneur of the Year: Dr Reuben Sim & Dr May Chan - Dental Boutique
  • Trailblazer of the Year: Simon Costello - FrankieOne
  • Arts & Culture: Nicholas Greco, Filippo Palermo, Thomas Caw, Michael Christidis & Christian Serrao - Untitled Group
  • Digital Disruptor: Fergus Creese - My Careers and Go Girls Foundation
  • Fashion Design: Bianca Roccisano & Bridgett Roccisano - Bianca and Bridgett
  • Finance: Rael Ross - Butn
  • Fitness: Aaron Smith - KX Pilates
  • Food & Beverage: Alex Bottomley & Marcus Kellett - Ampersand Projects
  • Health & Medicine: Dr Reuben Sim & Dr May Chan - Dental Boutique
  • Hospitality & Tourism:  Bao Hoang, Ray Esquieres & Tin Ly - Roll’d Vietnamese
  • Manufacturing, Wholesale & Distribution: Alex Bottomley & Marcus Kellett - Ampersand Projects
  • Marketing: Robert Tadros - Impressive, King Content and eComlab
  • PR, Media & Events: Genevieve Day - Day Management and Next of Kin Management
  • Professional Services: Jackson Meyer - Verus Global and Fickle Technologies
  • Retail & Services: Hannah Spilva & Verity Tuck - LVLY
  • Specialist Services: Harry Karefilakis - Kare Group Australia, Ethos Electrical Services and All Steel Designs
  • Social Responsibility & Sustainability: Julia Kay & Jordan Kay - Great Wrap
  • Technology: Daniel Pearson - PingCo, TVSA Pilot Training, Soda & Lime Media, Shuttle Digital, 20v, Longford Legal, iCOM, Leading Edge Aviation, FlyTech Solutions, The Incubator Hub, Just the Right Balance, HR Solutions, Dandy Aircraft Hire, TVSA Maintenance, Brooks Landing, Hello Teams, The Family Lawyer and Easy Migration Australia
  • Startup: Omar De Guise, Burak Kamit, Jamal Elamsy & Dylan Johnstone - Platinum Health Supply Group

All finalists at the 2021 Melbourne Young Entrepreneur Awards (in alphabetical order by company):

  • Sonia Majkic & Tamara Alaveras - 3 Phase Marketing
  • Abrar Patel - A.P. Web Solutions
  • Kabir Sidhu - AirBolt
  • Nikita Fernandes & Samuel Donegan - Ally Assist
  • Michael MacRae & Jamie Shostak - Appetiser Apps
  • Scott Gavens - ATEO Pty Ltd
  • Charlie Carrington - Atlas Masterclass and Atlas Dining
  • Damon McMillan & Adam Crow - Blended Digital
  • Gaurav Kawar - Book An Artist
  • Emille Mendoza - Boracay Skin
  • Ebony Centazzo - Cat Napping Suburban Retreat Pty Ltd
  • Danielle Azzopardi, Natasha Buttigieg & Avin Chadee - Co-lab Pantry
  • Lisa Teh - CODI Agency and Lisnic
  • Belinda Agnew - Enamus, Foccus Group and Ployd
  • Marilla Akkermans - Equality Media
  • Kellie Brown & Daniel Groch - Fig & Bloom
  • Justin Snyder - Forest Super Foods
  • Nathan Trifonidis - Front Row Entertainment
  • Ali Terai - Future Golf
  • Phillip Kuoch - Goldelucks
  • Minoo Ghamari - Gorgeous Smiles Dentistry
  • Liz Williams & Kate Lomas - Hemideina Pty Ltd
  • Kianna Magelaki - KIANNA MAGELAKI PTY LTD
  • Dmitri Dalla-Riva  - Learnmate Tutoring Pty Ltd
  • David Morgan & Regan Lethbridge - Lemon Tree Music
  • Leo Alhalabi - LGT Digital, Cosy Cribs
  • Manon Beauchamp-Tardieu, Darine Djendoubi & Loris Campanile - Little Green Panda
  • Michael Jenkins - Little Print
  • Ronen Heine - LUNA Startup Studio Pty Ltd
  • Jonathan Byrt & Jesse Leeworthy - memobottle
  • Jordyn Evans - Mingle seasoning
  • Sally Kellett - Mirosuna
  • Catie O’Neill & Olivia Burrows - My Glow 2
  • Ethan Donati - My Million Dollar Funnels Pty Ltd
  • Sam Behrens - North Light Productions and Renovate or Rebuild Pty Ltd
  • Thomas Kelly, Waleed Mussa & Yu Liu - Oscer, Fraser’s GAMSAT
  • Luke Willars - and
  • Kezia Hallam & Samantha Lynn - PersonallyPicked
  • Sadish Visvalingam - Premier Financial Advocates
  • Jackson Southby - Redline Car Hire Pty Ltd
  • Josh Howard - Single Use Ain't Sexy
  • Shannon Martinez - Smith & Daughters and Smith & Deli
  • Natasha Giannetti - Snacks With Bite
  • George Glover , Michael Bird & Andrew Archibald - Social Garden Pty Ltd,, and
  • Joshua Klein - Social Status Media Pty Ltd, Promotr and Smart Small Grooming
  • William Strange - Sports Performance Tracking and AniV8
  • Ash Davies -, Hugo’s Deli and Nonsents Inc
  • Summer Howarth - The Eventful Learning Co
  • Dimitra Moukas & Christina Kotinis - The Luxx Co, The Little Luxx Co and Luxx Co The Label
  • David Andrew - The No Nasties Project, Naked Life and Naked Life Spirits
  • Lana Hooper - The Smoothie Bombs
  • Eugene Cheng - The Sneaker Laundry
  • Simon te Hennepe - TRAVLR Pty Ltd

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...

Related Stories

Former IPO hopeful Limepay acquired by Spenda at a fraction of the $43.5m invested

Former IPO hopeful Limepay acquired by Spenda at a fraction of the $43.5m invested

White-label buy-now pay-later (BNPL) company Limepay may have ...

Melbourne construction safety software group HammerTech receives $105m investment for growth

Melbourne construction safety software group HammerTech receives $105m investment for growth

HammerTech, a Melbourne-headquartered safety intelligence software ...

Here’s how to make sure Indigenous businesses keep thriving across a wide range of industries

Here’s how to make sure Indigenous businesses keep thriving across a wide range of industries

When discussing the creativity and ingenuity of Indigenous people, ...

Lifestyle Communities denies allegations after ABC exposé over exit fees, targeting “Miss Lonely”

Lifestyle Communities denies allegations after ABC exposé over exit fees, targeting “Miss Lonely”

Land lease company Lifestyle Communities (ASX: LIC) has denied alle...