APP GIVES RETAILERS MORE BANG FOR BUCK

APP GIVES RETAILERS MORE BANG FOR BUCK

THERE is an unexplored avenue for growth at Australian cash registers that a Brisbane startup is planning on tapping into. 

Tim Kelly thinks his app Use It Don't Lose It could become so much more than the targeted reminder app it currently is, where users are notified when their gift cards are about to expire.

The free app has been coined as "saving shoppers thousands", but Kelly says it also holds "enormous potential" for retailers in the spheres of customer loyalty and cross-promotion. 

"Use It Don't Lose It is capturing the data of a previously anonymous consumer group so they can now be advertised to," says Kelly.

"When a reminder comes that you have a month until the gift card expires, the gift card partner might also take the opportunity to offer you 10 per cent off when you come in.

"My view is that retailers should want customers in the door at almost any cost."

Kelly says once lodged in the Use It Don't Lose It system, customer details won't be passed on to retailers, owing to his app being developed from a consumer perspective after his own gift card was refused despite having just expired.

Australian consumer advocacy group CHOICE reveals this isn't an isolated occurrence, estimating that up to 30 per cent of gift cards expire before they can be used.

"I researched what protections consumers had when it came to gift cards and realised there is very little on that front," he says.

"So I decided if retailers weren't going to come to the party and treat gift cards like cash, I'd come up with an app that would take a proactive approach to tackling the issue and prevent consumers from getting a raw deal."

With more than $2.5 billion dollars' worth of gift cards purchased in Australia every year, Kelly says it's time retailers gave the matter more thought for the sake of increasing their returns in the competitive retail environment. 

There are other platforms where you can trade, buy or sell gift cards, but not for their full rate, or to the benefit of both the customer and retailer.

"Retailers are basically being paid for nothing and to the detriment of their customers," says Kelly.

"It just seems so odd to me. Retailers are paying a fortune to develop their customer loyalty programs and yet they provide absolutely no value or good will to their customers when it comes to gift cards."


Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Golden handshakes to departing ASX100 CEOs hit 12-year high

Golden handshakes to departing ASX100 CEOs hit 12-year high

Around one in every six CEOs of ASX100 companies left their job&nbs...

Maggie Beer Holdings CEO Kinda Grange resigns just 16 months into the job

Maggie Beer Holdings CEO Kinda Grange resigns just 16 months into the job

The revolving door of leadership at Maggie Beer Holdings (ASX: MBH)...

Dreamworld owner reports improved ticket sales despite severe peak season storms

Dreamworld owner reports improved ticket sales despite severe peak season storms

The owner of Gold Coast theme parks Dreamworld and WhiteWater World...

Peter Farrelly's action comedy Balls Up starring Mark Wahlberg to be filmed in QLD

Peter Farrelly's action comedy Balls Up starring Mark Wahlberg to be filmed in QLD

The Australian film industry continues to attract Hollywood product...