BARTERCARD BANISHES FEE IN DRIVE TO BOOST MEMBERSHIP

BARTERCARD BANISHES FEE IN DRIVE TO BOOST MEMBERSHIP
GOLD Coast-based international trade exchange Bartercard has launched a major new business drive in the wake of its parent company listing on the ASX early last month.

Bartercard, owned by BPS Technology (ASX: BPS), has abolished joining fees for the first time in its 23-year history after strong growth on its home turf in the past 18 months.

Bartercard’s CEO Brian Hall (pictured) says the campaign is aimed at bolstering start-ups and making more affordable.

“We’ve been working with businesses for a long time and we’ve been listening to the marketplace,” Hall says.

“We see it across many industries, membership fees cause friction, so in order to encourage more businesses to join Bartercard we’ve removed this road block.

“We recognise that business owners are treading with caution these days, so we’re making it even easier to give Bartercard a go with no lock-in contract and month-to-month payments.”

Bartercard has more than 20,000 members in Australia, and almost 1400 of those are located in the Gold Coast region.

The company processes about $1 billion in transactions a year through 24,000 merchants and has 54,000 cardholders globally.

When BPS Technology issued its prospectus, it announced plans to increase cardholder numbers to 100,000 by 2016. The latest initiative is seen as part of that drive.

Despite what it describes as a dour consumer environment, Bartercard says it has grown its Gold Coast base from two to three business centers in the last 18 months.

Hall says the latest expansion push is being spearheaded by a 100 per cent guarantee of improved revenue for members.

“It’s not often businesses are guaranteed more sales, promised alongside improved cash flow and increased profits,” he says.

“Bartercard works with its members to remedy the setbacks faced by smaller business owners including larger competition, prudent spending and tighter budgets.”

Shares in BPS Technology continue to trade at a significant discount to their $1 issue price.

The last traded at 81c on very light volume.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How citizen developers can help save Australian businesses from IT skills shortage
Partner Content
Warnings from business leaders across Australia, including Coles CEO Steven Cain, have ...
Mendix
Advertisement

Related Stories

Hogg quits as The Star’s acting CEO just days ahead of Queensland casino inquiry findings

Hogg quits as The Star’s acting CEO just days ahead of Queensland casino inquiry findings

The depletion of The Star Entertainment Group’s (ASX: SGR) ex...

MotorCycle Holdings scales up with $60m acquisition of Mojo Group

MotorCycle Holdings scales up with $60m acquisition of Mojo Group

Australia’s largest motorcycle dealer MotorCycle Holdings (AS...

Aniko Group plans $1b landmark project for Mermaid Beach 'bomb site'

Aniko Group plans $1b landmark project for Mermaid Beach 'bomb site'

Private developer Aniko Group has revealed plans for a landmark $1 ...

Gilmour Space Technologies planning to send Australia’s first rideshare mission into orbit

Gilmour Space Technologies planning to send Australia’s first rideshare mission into orbit

Gold Coast-based Gilmour Space Technologies, set to bring its first...