BEAN HERE NOW HEADING NORTH

BEAN HERE NOW HEADING NORTH

LOCALLY grown coffee retailer Zarraffa’s is on a franchise drive in north Queensland where it has identified growth opportunities as it looks to expand on its existing 43 stores.

Zarraffa’s founder and CEO Kenton Campbell says regional targets include Townsville, Mackay, Emerald, Warwick, Gladstone and Cairns.

“We view any franchise partnership just like a marriage so we look for people interested in creating a profitable relationship by using our methodology and training that we have honed over the past 13 years in business,” he says.

“We’re on target to open our 50th store next year but we won’t sacrifice smart business along the way. Our plan is to source the right locations and match these with suitable franchisees.”

The 2008 Gold Coast Business News Young Entrepreneur of the Year, says the franchise model has showed resilience during challenging times.

”Coffee has been a luxury consumers haven’t foregone during the recent financial crisis. Current growth figures are at 15 per cent for in-store while group growth is at 22 per cent,” says Campbell.

“A number of our current franchisees were taken in by the product and knew the brand from first-hand experience, while some were looking for a change of career. We have also have had some ex-staff members attain their own franchise after working their way through the ranks, which I think is another important indication of our success as a company.”

Zarraffa’s started out as a roasting house on the Gold Coast in 1995 with its mantra ‘to create an individually perfect cup of coffee – every time’.

Get our daily business news

Sign up to our free email news updates.

Please tick to verify that you are not a robot

 
Unpacking equity: Finding your funding fit
Partner Content
Armed with a growing business and a great opportunity, a business owner’s next challe...
Australian Business Growth Fund
Advertisement

Related Stories

Leading Aussie irrigation services group Green Brain acquired by CropX

Leading Aussie irrigation services group Green Brain acquired by CropX

Green Brain, an Adelaide-based irrigation monitoring and management...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Government deal to pass new IR laws leaves businesses shell-shocked

Government deal to pass new IR laws leaves businesses shell-shocked

An agreement with crossbenchers by the federal government to assure...

Seven West Media CEO Warburton announces shock exit amid industry challenges

Seven West Media CEO Warburton announces shock exit amid industry challenges

Seasoned media executive James Warburton is poised to wrap up five ...