BETTING ALL IN: MULLIN LEADS ECHO'S $625M PUNT

BETTING ALL IN: MULLIN LEADS ECHO'S $625M PUNT

FEW Australian CEOs would have leaped out of a moving car to escape gun-toting carjackers.

Not many would have played as running back in a college football team alongside players who later became NFL stars.

And how many link the success of their business to the roll of a dice? Meet Larry Mullin, the American-born boss of Brisbane-based casino giant Echo Entertainment.

The 50-year-old was lured to Australia from the United States east-coast casino hub of Atlantic City to head the entity that demerged from Tabcorp last year.

Echo Entertainment is now Queensland’s fifth-largest listed company, with a market capitalisation of $3.1 billion and revenues of nearly $1.8 billion. It employs more than 7000 staff.

Mullin is a laid-back sports-loving family man who has easily transitioned to an Australian lifestyle.

He grew up on the hard streets of Philadelphia, where life experiences had at a young age more than prepared him for anything he would encounter in the world of casinos.

He had the speed and strength to be a football star, but the economic reality of life meant he had to get a job as soon as he left college.

He started his working life at a funeral home and mortuary then took a gamble on a career in the casino industry, starting at the bottom as a hotel porter.

The young Mullin looked and learned. And his rise through the ranks of the gaming industry rivals any match-clinching football play.

Mullin has successfully managed some of the most lucrative gaming properties in the US and has become a personal friend to a string of superstars and celebrities, including Jon Bon Jovi and Jennifer Lopez.

He’s a high-achiever with a highly focussed business mind – the perfect combination to steer a billion-dollar makeover of a company that owns four of the most lucrative gaming properties in Australia.

A business plan that aims to change the perception of our casinos will deliver a total entertainment experience for locals and visitors. Read the entire cover story by getting your copy of Brisbane Business News - out now at a newsagent near you.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

Australian motoring clubs acquire largest public EV charger network Chargefox

Australian motoring clubs acquire largest public EV charger network Chargefox

Australia’s largest EV charging network Chargefox, which has ...

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

In an effort to appease Australian and New Zealand regulator concer...

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

After securing an $830 million contract from Dexus (ASX: DXS), Melb...

QLD to launch Star Entertainment review in July as former judge appointed to probe casino operator

QLD to launch Star Entertainment review in July as former judge appointed to probe casino operator

Casino operations that account for more than half of The Star Enter...