BRISBANE TECH STARTUP FINDS FIRST GOVERNMENT CLIENT IN EUROPE

BRISBANE TECH STARTUP FINDS FIRST GOVERNMENT CLIENT IN EUROPE

TECH startup TrademarkVision has released its new 'deep learning' algorithm, which has enhanced its image recognition technology as the European Union Intellectual Property Office (EUIPO) becomes the first government organisation to begin using the product.

The integration of the algorithm into the Brisbane-based startup's image recognition technology allows it to detect objects, rather than just shape and texture in images.

Users can ensure that their itellectual property (IP) is unique, as the technology can search trademark images automatically - reducing a laborious, manual search process down to just seconds.

"When you come across a logo, it's easy to compare it with your own, but when you want to compare it to millions, suddenly the task becomes very daunting," says Trademark Vision founder and CEO, Sandra Mau (pictured left).

"For anyone who has ever wanted to create a unique logo or ensure their IP is safe from possible infringement, they know this process can take hours, days and sometimes weeks.

Based out of QUT Creative Enterprise Australia's (CEA) incubator, TrademarkVision was an early recipient of CEA's creative-tech Startup Fund.

The university is continuing to work closely with the startup aas it strives to scale out its technology to more government bodies across the globe.

CEO of QUT Creative Enterprise Australia, Anna Rooke (pictured right), says the growth of TrademarkVision is testament to how Australian creative-tech startups can be game-changing.

"TrademarkVision has developed a creative-tech solution that will implement high-level change as to how brands worldwide will manage their IP in the future," she says.

"Despite being the first to adopt the 'deep learning' algorithm, EUIPO isn't the only government entity using TrademarkVision, and the new year will see further announcements as they continue to change the course of the industry."

Trademark Vision has previously worked with IP Australia to redesign its intellectual property rights search engine.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

In an effort to appease Australian and New Zealand regulator concer...

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

After securing an $830 million contract from Dexus (ASX: DXS), Melb...

QLD to launch Star Entertainment review in July as former judge appointed to probe casino operator

QLD to launch Star Entertainment review in July as former judge appointed to probe casino operator

Casino operations that account for more than half of The Star Enter...

Collection House calls in administrators: Was Volt collapse the spark?

Collection House calls in administrators: Was Volt collapse the spark?

A recapitalisation plan has failed to save debt collector Collectio...