BROO Limited (ASX: BEE) will acquire Victoria's Mildura Brewery for $1 million.
The Mildura Brewery, located in the former Astor Theatre, is a locally operated beer production and brewery pub business in Mildura, Victoria, which has been in operation since December 2004.
The acquisition of the Mildura Brewery will provide Broo with a commercial brewery facility to immediately commence its own beer production, providing Broo with the capacity to expand distribution of its beer products nationally. This will also significantly reduce production costs in turn providing increased profitability across sales of existing brands.
Founder and executive chairman of Broo, Kent Grogan, says, "The acquisition of the Mildura Brewery pub venue also provides Broo with an exciting extension of our existing business by providing a micro-brewery hospitality venue for Broo to showcase and realise retail margins for its beer products."
"This model is in line with the Company's domestic growth strategy with additional sites currently being evaluated for further expansion."
The company says the Mildure Brewery will provide a venue for the company to shocase its range and realise retail margins for its beer products.
"This model is in line with the Company's domestic growth strategy with additional sites currentlybeing evaluated for further expansion," says the ASX statement.
Completion of the acquisition to occur on 28 February 2017 subject to liquor licences being in place with a sunset date of
31 March 2017.
Broo is trading up 1.41 per cent at $0.360 per share in trading this afternoon.
Business News Australia
Enjoyed this article?
Don't miss out on the knowledge and insights to be gained from our daily news and features.
Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.
Support independent journalism and stay informed with stories that matter to you.