CAMPAIGN TO BOOST WINTER TOURISM

CAMPAIGN TO BOOST WINTER TOURISM

A NEW Brisbane tourism campaign is expected to bring more than $50 million into the river city.

The autumn-winter campaign will be the largest and aimed specifically at interstate and New Zealand, saYS Brisbane Lord Mayor Graham Quirk.

Quirk says the $2 million Brisbane Marketing-led campaign, aimed to lure visitors to our sub-tropical climate during the cooler months.

It will promote a host of big events including Bolshoi Ballet, Brisbane Racing Carnival and the British and Irish Lions rugby union matches.

“Brisbane Marketing will be working in partnership with Tourism and Events Queensland, Virgin Australia, Emirates, Accor and 71 other industry partners to deliver the largest, longest and most farreaching winter campaign to date,” Quirk says.

“The campaign is expected to generate more than $54 million in economic impact and attract more than 332,000 attendees to Brisbane events over the autumn and winter months.

“It has increased its traditional intrastate focus to include the regional fly-markets of north Queensland as well as Sydney, Melbourne and New Zealand.

“New Zealand is Brisbane’s top international source market so it makes sense for Brisbane Marketing to work with Tourism and Events Queensland and the industry to extend our presence in this important market.”

Local government authorities and the Queensland Government under the Regional Tourism Organisation Contestable Grant Funding Scheme 2012-13 have kicked in almost $1 million to the campaign.

Quirk, also Council of Mayors (SEQ) chairman, says the support of other councils has been huge and regions will benefit from the interstate and international visitors.

Tourism Minister Jann Stuckey says the initiative is also funded as part of the government’s $20 million Tourism Investment Strategy, aimed to support destination marketing and drive more visitors to Queensland.

“Tourism and events are intrinsically linked and this campaign will deliver economic and social benefits to the entire community,” Stuckey says.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Four ways businesses can use artificial intelligence to triumph in 2022
Partner Content
The last two years have delivered major disruption to the technology industry and broad...
PROS
Advertisement

Related Stories

Moderna booster shot receives provisional approval from TGA

Moderna booster shot receives provisional approval from TGA

The Therapeutic Goods Administration (TGA) has today provisionally ...

Circular economy company Close The Loop buys seafood packaging business for $3.25 million

Circular economy company Close The Loop buys seafood packaging business for $3.25 million

Melbourne-based circular economy company Close The Loop (ASX: CLG) ...

Australian drama productions hit record $1.9 billion expenditure

Australian drama productions hit record $1.9 billion expenditure

A new report released today by Screen Australia shows a record-brea...

QLD Premier confirms borders to reopen four days early

QLD Premier confirms borders to reopen four days early

With Queensland health authorities expecting the 80 per cent double...