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Business leaders around the country will tonight take warm clothes, their sleeping bags and sheets of cardboard to city centres in a bid to raise awareness about homelessness.
The Vinnies CEO Sleepout is still about $700,000 shy of meeting last year's donations of $6.9 million and still has the goal of raising $7.1 million.
Karl Brown, founder of Brisbane-based InStyle Solar, says freezing for a night is a small sacrifice to make even a small difference.
"However, events like Vinnies CEO Sleepout bring some of the main issues facing our country to the front of mind because unless you live in major city centres you don't see homelessness daily."
"It's important all successful companies give back to the local community. This time, our efforts can help homelessness. Last time, our efforts helped the Townsville flood relief," he says.
Another Brisbane-based executive, Dan Holden of HoldenCAPITAL, found out about the initiative through Business News Australia's Young Entrepreneur Awards network.
"It's definitely brought homelessness up in conversation a lot since I've been telling people about it, and I've had some interesting conversations."
In terms of teams, The CEO Institute NSW has raised the most at $115,008, followed by ANZ Victoria ($103,339) and the Vinnies NSW Executive Team ($95,345).
Related stories: Leaders and entrepreneurs band together to aid the homeless
Matthew Kratiuk's journey from homelessness to marketing executive
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