THE Chevron Renaissance retail precinct has adopted an "urban grunge" look as part of a $5 million overhaul designed to give the heart of Surfers Paradise a taste of Melbourne's laneway culture.
The new Chevron Lane features exposed brick and street art, including offerings from renowned urban artist John Kaye.
The refurbishment, the first major upgrade since the centre was developed in 2000, has been described by Chevron Renaissance general manager Gerard Coorey as a game changer for the Gold Coast shopping centre experience.
"We are very excited to be unveiling the centre's new look to our customers, particularly the newly created Chevron Lane," Coorey says.
"Our goal is to give the customers and visitors to the shopping centre a complete new laneway culture experience, one of the changing culture of the Gold Coast.
"Chevron Lane is an exciting taste of what is to come at Chevron Renaissance including market style food and one-off retailers, which help to create the boutique shopping experience that our target market are seeking."
Chevron Lane has drawn a number of new tenants to Chevron Renaissance, including a Vietnamese street food operator, a Japanese fusion restaurant and a specialised tea concept store.
"It is an exciting new shopping destination where people can expect something out of the ordinary and, through our fusion style food, we plan to give them just that," says Kerry Blank, owner of the new Vietnamese food outlet.
"What we offer at Viet Baguettes is a completely different dining experience, away from the usual humdrum lunch fare, so Chevron Lane is the perfect fit for us," says Blank, who has lived in Hong Kong and is keen to share her love of Asian food with the Gold Coast.
The opening of Chevron Lane is part of a broader refurbishment of Chevron Renaissance, which is anchored by a Coles supermarket and is supported by more than 60 commercial tenants.
The Chevron Lane revamp is a stark departure from the original white painted walls and pillars that dominated the Chevron Renaissance streetscape since it was developed by Raptis Group almost 15 years ago.
The retail precinct is owned by Chevron Renaissance Property Trust, which is associated with Orchard Funds Management.
The trust, which has owned the centre since 2004, has undertaken a complete overhaul of the restaurant precinct, including the installation of rustic wood features and gardens, along with the addition of shade sails and the refurbishment of the Elkhorn Avenue facade.
Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support