Emerge Gaming shares skyrocket after major integration announcement

Emerge Gaming shares skyrocket after major integration announcement

Shares in Emerge Gaming (ASX: EM1) have hit a high this morning following the announcement that the esports business has achieved a new milestone.

The listed Australian company has completed network billing integration across all major South African Telcos, supporting its gaming platform 'Arcade X'.

The integration opens the business up to more than 50 million paying subscribers which use the mobile networks.

The integration with the country's largest three players, MTN, Vodacom, and CellC, will provide Emerge Gaming with access to 80 per cent of South Africa's population.

The announcement sent Emerge's share price soaring. Emerge stock opened at $0.02 per share and rose by as much as 40 per cent during early trade. It's currently trading up 12.5 per cent at the time of writin (3:11pm AEST).

Following the successful integration of Arcade X in South Africa, Emerge Gaming's CEO and executive director Greg Stevens says the business is now in a prime position to launch globally.

"Following airtime billing integration with South African telcos and our launch with eMedia Holdings Group, our corporate partnerships are set to drive significant high volume of new user acquisitions in the near term across multiple devices and networks," says Stevens.

"We will use this experience to roll out the proprietary 'Arcade X' technology to markets across the globe."

"With the Emerge Gaming's proprietary integrated tournament services and with strong network partnerships now established, we are set to secure corporate agreements with major global companies looking to gain eSports marketing exposure."

The Emerge Gaming team has been involved in an "aggressive" customer acquisition strategy in South Africa leading up to the launch in the country.

This includes its latest partnership with eMedia Holdings, a media conglomerate listed on the Johannesburg Stock Exchange.

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How to conduct an effective board assessment: a step-by-step guide
Partner Content
Your directors should conduct a board assessment annually. Let's examine what a boa...
OnBoard
Advertisement

Related Stories

Lendlease teams with QuadReal for its first Australian build-to-rent project in Brisbane

Lendlease teams with QuadReal for its first Australian build-to-rent project in Brisbane

Property giant Lendlease (ASX: LLC) has joined forces with Canadian...

Mad Paws co-founder dishes out growth strategies for early stage businesses

Mad Paws co-founder dishes out growth strategies for early stage businesses

With more than 328,000 customers and two million pet care serv...

FoodByUs orders up $12m Series B led by Base Capital

FoodByUs orders up $12m Series B led by Base Capital

Sydney-based wholesale hospitality marketplace FoodByUs has to...

Rural veterinary group Apiam corrals NSW regional clinics for $11.2m

Rural veterinary group Apiam corrals NSW regional clinics for $11.2m

Rural veterinary clinic aggregator Apiam Animal Health (ASX: AHX) h...