AS the marriage equality debate enters its final month, founder of SKINS compression clothing, Jaimie Fuller, has pledged to give away $1 million of apparel - but there's a catch.
Fuller says SKINS will give away $1 million of SKINS compression clothing if the national marriage equality survey achieves a 70 per cent 'Yes' vote.
The clothing will be made available to Australian universities, schools, clubs, teams, and individuals.
Fuller's move follows a number of high-profile sporting organisations who have come out in support of same sex marriage. Last month, the AFL transformed their logo into a big 'YES' to support same-sex marriage.
The move by SKINS also follows the heavily debated decision by the NRL to allow American rapper Macklemore to perform his pro-same-sex marriage anthem "Same Love".
Fuller says his decision to choose 70 per cent in favour of same-sex marriage as the point where he will give away the apparel is to encourage a "landslide" turnout of yes voters.
"We don't want the YES vote to just scrape through, we need it to be a complete landslide," says Fuller.
"We want to send a clear message to the world that we are a tolerant, fair and progressive nation that embraces the important social movements of our time."
Fuller launched the pledge with a video explaining his promise.
SKINS and Fuller are encouraging people to put their own #SkinInTheGame asking supporters to pledge what they will do if the vote goes above 70 per cent.
"You don't gave to part with a million bucks, but whatever it is, Tweet, Facebook, or Instagram your pledge with #SkinInTheGame to help bring Australia into the 21st century," says Fuller.
The sporting brand has a history of supporting LGBTI issues. In the past the company gave away hundreds of thousands of pairs of rainbow shoelaces and have designed a pair of rainbow-branded calf tights.
"When asked the question about which side of history we were on when it comes to marriage equality, I want Australia to be seen as one where we wore our colours, we overcame the adversity the LGBTO community has faced for years, and we beat the odds to bring about a victory that will define succeeding generations," says Fuller.
Business News Australia
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