GOLD COAST BUSINESS TAKES ON CYCLING CAPITAL OF THE WORLD

GOLD COAST BUSINESS TAKES ON CYCLING CAPITAL OF THE WORLD

DILLENGER Electric Bikes has shifted gears by expanding further into Europe.

The Gold Coast-based company has been operating in the UK for the past three years and decided to launch a dedicated customer service and distribution facility in the region last month.

Dillenger's UK presence has served as a springboard to distribute and service customers in other European countries, as well as set up a second European base and distribution network in the Netherlands.

The move has been supported by UK Trade and Investment in Brisbane.

Dillenger CEO Sam Sewell says expanding to the Netherlands has been successful as it is the cycling capital of the world.

"Electric bikes account for 40 per cent of all bikes sales by revenue," Sewell says.

"The Dutch market is highly competitive. The main differences between the Australian market and the Netherlands has been that the bigger brands have a much stronger foothold on the market, whereas the larger brands in Australia are priced out of the market.

"Dillenger's advantage in the European marketplace is more prominently based on our conversion kits and off road only e-bikes, which is not a space occupied by the larger bicycle brands.

"Without the expansion into the UK market and the help of UK Trade and Investment, this type of growth into a market that speaks a different language would have been insurmountable by all accounts."

 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

IT entrepreneur Christian Pacheco on the cusp of launching digital engineer Pia

IT entrepreneur Christian Pacheco on the cusp of launching digital engineer Pia

With its debt facility from a Big Four bank more than doubled to $6...

G'day space: Australia is "go" for launch

G'day space: Australia is "go" for launch

Just after midnight on Monday 27 June, above the vast wilderness of...

Gold Coast’s Stacked Farm to take vertical growing project national with $56m raise

Gold Coast’s Stacked Farm to take vertical growing project national with $56m raise

Stacked Farm is looking to expand its automated vertical farming mo...

Fashion-tech startup Citizen Wolf uses data to tailor tees, alleviate landfill

Fashion-tech startup Citizen Wolf uses data to tailor tees, alleviate landfill

As a consequence of our addiction to fast fashion, Australia sends ...