GOLD COAST BUSINESS TAKES ON CYCLING CAPITAL OF THE WORLD

GOLD COAST BUSINESS TAKES ON CYCLING CAPITAL OF THE WORLD

DILLENGER Electric Bikes has shifted gears by expanding further into Europe.

The Gold Coast-based company has been operating in the UK for the past three years and decided to launch a dedicated customer service and distribution facility in the region last month.

Dillenger's UK presence has served as a springboard to distribute and service customers in other European countries, as well as set up a second European base and distribution network in the Netherlands.

The move has been supported by UK Trade and Investment in Brisbane.

Dillenger CEO Sam Sewell says expanding to the Netherlands has been successful as it is the cycling capital of the world.

"Electric bikes account for 40 per cent of all bikes sales by revenue," Sewell says.

"The Dutch market is highly competitive. The main differences between the Australian market and the Netherlands has been that the bigger brands have a much stronger foothold on the market, whereas the larger brands in Australia are priced out of the market.

"Dillenger's advantage in the European marketplace is more prominently based on our conversion kits and off road only e-bikes, which is not a space occupied by the larger bicycle brands.

"Without the expansion into the UK market and the help of UK Trade and Investment, this type of growth into a market that speaks a different language would have been insurmountable by all accounts."

 

Get our daily business news

Sign up to our free email news updates.

Please tick to verify that you are not a robot

 
Finexia acquires stockbroking and advisory team from Everblu Capital in a new milestone for future growth
Partner Content
Private credit specialist Finexia Financial Group (ASX: FNX) has acquired the Sydney-ba...
Finexia
Advertisement

Related Stories

Soul Patts offers $3 billion deal for Perpetual amidst asset management spin-off

Soul Patts offers $3 billion deal for Perpetual amidst asset management spin-off

Diversified investment house Washington H. Soul Pattinson and ...

The 7 charts that show Australians struggling as saving falls to near zero

The 7 charts that show Australians struggling as saving falls to near zero

The national accounts released by the Australian Bureau of Statisti...

The affordable housing controversy that drove a sales surge for luxury $1.5b Jewel towers

The affordable housing controversy that drove a sales surge for luxury $1.5b Jewel towers

The $1.5 billion Jewel development in Surfers Paradise has reached ...

Telstra forks out $24m as its history of wrongful billing finally bites

Telstra forks out $24m as its history of wrongful billing finally bites

Wrongfully charging customers for inactive internet services over m...