GOLD COAST TO BE MARKETED THE IDEAL WINTER DESTINATION

GOLD COAST TO BE MARKETED THE IDEAL WINTER DESTINATION

A new campaign for Gold Coast tourism is set to roll out this week, showcasing the industry ahead of the school holidays.


The ‘Famous for Fun’ And Action campaign will target the key Sydney, Melbourne and South-East Queensland markets, promoting the Gold Coast as an ideal getaway destination this season.


Tourism Minister Jann Stucky says the campaign is designed to showcase the regions many tourism attractions and experience in a winter context.


“Tourism and Events Queensland has partnered with Gold Coast Tourism to promote the region’s tourism products and experiences in the lead up to the winter school holiday period,” says Stuckey.


Gold Coast Tourism CEO Martin Winter says more than 66 local businesses will be marketing in the new campaign.


“This campaign reinforces the Gold Coast reputation as the perfect winter escape for visitors,” says Winter.


In 2013 the Gold Coast welcomed 3.5 million domestic visitors; more than 600,000 of which from Sydney alone.

Get our daily business news

Sign up to our free email news updates.

Please tick to verify that you are not a robot

 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Top tips for successful digital transformation
Partner Content
Digital transformation, when done well, can transform your organisation's operation...
Advertisement

Related Stories

Early-stage funding hits record high as mega-deals drop off

Early-stage funding hits record high as mega-deals drop off

Despite venture capital funding falling by a third for Australian s...

Owner of Betty's Burgers, Boost Juice returns to Australian hands at $350m valuation

Owner of Betty's Burgers, Boost Juice returns to Australian hands at $350m valuation

The parent company of Boost Juice is set to return to Australian ha...

Emyria, Little Green Pharma shares spike after TGA green light for MDMA and psilocybin

Emyria, Little Green Pharma shares spike after TGA green light for MDMA and psilocybin

Alternative medicines stocks are on a tear today as investors take ...

KKR-backed Alludo presses on with Nitro Software takeover plans, brushes off shareholder rejection

KKR-backed Alludo presses on with Nitro Software takeover plans, brushes off shareholder rejection

A $526.8 million takeover proposal for Nitro Software (ASX: NT...