GOLD COAST TOURISM INDUSTRY RECORDS STRONG YEAR

GOLD COAST TOURISM INDUSTRY RECORDS STRONG YEAR

GOLD Coast has experienced its strongest tourism performance since the Global Financial Crisis this year and accommodation providers say summer trade is up 20 per cent on last year.

The city is expecting about 3 million visitors over summer and Gold Coast Tourism CEO Martin Winter (pictured) says the numbers build on the positive momentum generated through 2012.

“Feedback from some of our 500 member businesses indicates this summer could be our strongest summer holiday season in five years,” says Winter.

“Already, in the 12 months to June 2012, visitor spending on the Gold Coast increased by 12 per cent to $4.6 billion.

“This grew the local economy by $512 million dollars and is the largest increase in tourism expenditure and best result since the emergence of the Global Financial Crisis in 2007.”

The results show the importance of Gold Coast Tourism’s marketing efforts, says Winter.

“Our new Don’t Cut Fun Short campaign launched in October and part of our Famous for Fun brand, has been well received throughout the drive market,” he says.

“We’re confident the success of the campaign will generate an additional 73,000 overnight visitors and extra $34 million in overnight visitor expenditure over 12 months."

It has been a positive year for the city’s tourism industry, with the arrival of new international budget carrier Scoot Airlines and the return of Qantas domestic flights.

Winter says Scoot delivers an additional 104,000 inbound seats from Singapore to the Gold Coast each year.

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

“Not our desired outcome”: Telix withdraws from $300m Nasdaq IPO

“Not our desired outcome”: Telix withdraws from $300m Nasdaq IPO

Telix Pharmaceuticals (ASX: TLX), one of the nation’s largest...

CommBank joins new ‘intelligence loop’ to combat SMS phishing scams

CommBank joins new ‘intelligence loop’ to combat SMS phishing scams

In an effort to reduce the number of SMS phishing scam victims...

‘Gone the long yards’: Luxury boatbuilder Maritimo a stayer in local manufacturing

‘Gone the long yards’: Luxury boatbuilder Maritimo a stayer in local manufacturing

In an era when Australia’s mass-production car industry is a ...

A year after the PwC scandal, the furore is gone – as well as the appetite for structural change

A year after the PwC scandal, the furore is gone – as well as the appetite for structural change

It was a scandal that rocked the shaky foundations of Australia&rsq...