GOLD COAST VISITOR NUMBERS RISE AGAIN, DRIVEN BY CHINA MARKET

GOLD COAST VISITOR NUMBERS RISE AGAIN, DRIVEN BY CHINA MARKET

The International Visitor Survey (IVS) figures released today show record growth for the Gold Coast with 1.056 million visitors in the 12 months to June 2017, up 7.2 per cent on the previous year.

The Gold Coast continues to be a primary international holiday destination for Queensland, directly generating $1.2 billion in visitor expenditure for the city.

"These are great figures ahead of our peak summer holiday period," says Paul Donovan, Gold Coast Tourism chairman.

"Industry sentiment and confidence in the Gold Coast continues to grow ahead of the Gold Coast 2018 Commonwealth Games, and these figures indicate the international visitor trend largely driven by China shows no signs of slowing down."

China once again accounted for the largest number of international visitors with 303,000, up by 7.3 per cent, followed by New Zealand (206,000) and the United Kingdom (70,000). Japanese visitors (68,000) also flocked to the Gold Coast with a 19.5 per cent increase in numbers equating to 11,000 extra visitors year-on-year.

Mr Donovan encourages the tourism sector to take advantage of free workshops such as the City of Gold Coast lead 'Be My Guest' program to elevate industry customer service to benchmark levels.

"This is an opportune time to enhance our overarching visitor experience as an ongoing legacy for Destination Gold Coast."

The city's education sector also continued to strengthen its position as an economic driver for the region, attracting an 11.1 per cent increase in international education visitation.

Overall, Gold Coast visitation figures matched both state and national growth rates, with a record-breaking 7.8 million international visitors Australia-wide in the 12 months to June 2017.

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

EML Payments awarded $320m government contract to help stimulate the Spanish arts sector

EML Payments awarded $320m government contract to help stimulate the Spanish arts sector

Global payment solutions business EML Payments (ASX: EML) will play...

Microbio goes public as med-tech tackles condition that causes 11 million deaths per year

Microbio goes public as med-tech tackles condition that causes 11 million deaths per year

Brisbane-based medical technology company Microbio has stepped...

Available anywhere and everywhere: Lifestyle brand The Somewhere Co. targets global expansion

Available anywhere and everywhere: Lifestyle brand The Somewhere Co. targets global expansion

Despite a difficult few months for everyday wares outfit The Somewh...

G'day space: Australia is "go" for launch

G'day space: Australia is "go" for launch

Just after midnight on Monday 27 June, above the vast wilderness of...