GOOGLE SUPER FOR RETAIL GROUP

GOOGLE SUPER FOR RETAIL GROUP

SUPER retail group has joined other major international retailers and invested in Google’s new product comparison engine.

The aSX-listed retailer, whose brands include Supercheap Auto, BCF, Goldcross Cycles and Ray’s Outdoors, has become a foundation member of the newly-launched Google Product Search platform.

CEO Peter Birtles (pictured) says Google’s new service will enable each of the group’s brands to reach shoppers precisely and offer them products and deals relevant to their needs and budget.

“Australian shoppers will have access to the complete range of products currently available online at the group’s existing e-commerce sites,” he says.

The Google initiative is the latest in a series of moves towards full online integration of the group’s bricks and mortar stores.

Birtles says recognising the value of a multichannel retail model is essential to successful modern retailing.

“The addition of Google Product Search to our suite of channels will enhance our existing online offer and strengthen our multibrand, multichannel retail strategy, while we strive to achieve our vision of being Australasia’s most highly regarded specialty retailer,” he says.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Business success comes from thinking inside the box for TAXIBOX founder
Partner Content
On a first glance, the world of storage solutions might not seem particularly exciting ...
TAXIBOX
Advertisement

Related Stories

Space beer, crops and embryos: Saber unveils plans for International Space Station mission

Space beer, crops and embryos: Saber unveils plans for International Space Station mission

Australian space engineering company Saber Astronautics has today u...

Will philosophy and ‘counterfactuals’ help us unlock the mysteries of AI?

Will philosophy and ‘counterfactuals’ help us unlock the mysteries of AI?

Artificial intelligence is increasingly being rolled out all around...

ACCC launches probe into misleading social media influencer posts

ACCC launches probe into misleading social media influencer posts

Australia's consumer watchdog is cracking down on social media ...

Takeover talks reignited between Tyro and Potentia Capital

Takeover talks reignited between Tyro and Potentia Capital

Talks of a potential takeover are back on between Sydney-based Tyro...