HALFBRICK SCORES YOUTUBE AUSTRALIAN-FIRST

HALFBRICK SCORES YOUTUBE AUSTRALIAN-FIRST

BRISBANE game developer Halfbrick, the creator of Fruit Ninja, has landed an Australian-first deal to provide content for the YouTube Kids app.

Deputy Premier and Minister for Trade Jackie Trad met with representatives from YouTube in Singapore today to discuss the deal as part of her overseas trade mission.

"Halfbrick is a fantastic example of the calibre and creativity of Queensland's technology companies and it's exciting that YouTube is taking notice of the tremendous talent in our state," says Trad.

Ben Grubbs, Head of Kids and Learning at YouTube Asia Pacific, says Halfbrick was the first Australian Kids partner to receive funding from YouTube to create a new original series.

The content will be available through the YouTube Kids app in the US, with plans to expand to other countries in the future.

"We recognised the talent at Halfbrick and look forward to working with them to create original family-friendly content for YouTube," says Grubbs.

"This opportunity will bring further global exposure for this dynamic Queensland company."

Halfbrick's Vice President of Entertainment and Licensing Sam White said that under the deal the company would produce an initial 13 episodes of the animated series to be shown on its existing Fruit Ninja-themed YouTube channel.

"The show will be targeted at six-to-10 year olds, for co-viewing with their parents. It will also be accessible from within Halfbrick's Fruit Ninja games, which reach around 60 million users per month," Mr White said.

"We will also be producing a new compilation playlist, 'Fruit Ninja Nation', for which we will be reaching out to the YouTube community and our players for user generated content. It will be made up of Fruit Ninja-themed live-action shorts, documentaries, developer diaries and more."

Halfbrick launched the popular Fruit Ninja app in 2010 and it has since become one of the most downloaded games of all time on mobile phones reaching more than one billion downloads.

Pictured: Halbrick founder Shainiel Deo

 


 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

In an effort to appease Australian and New Zealand regulator concer...

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

After securing an $830 million contract from Dexus (ASX: DXS), Melb...

QLD to launch Star Entertainment review in July as former judge appointed to probe casino operator

QLD to launch Star Entertainment review in July as former judge appointed to probe casino operator

Casino operations that account for more than half of The Star Enter...

Collection House calls in administrators: Was Volt collapse the spark?

Collection House calls in administrators: Was Volt collapse the spark?

A recapitalisation plan has failed to save debt collector Collectio...