NEWLY appointed Australia TradeCoast general manager Brett Fraser will concentrate heavily on infrastructure and destination marketing after working for Austrade in New York, where he promoted Australia to the business world.
In his new role Fraser plans to concentrate heavily on infrastructure and destination marketing, and has the experience for the task.
“I’ve been settling in very well, and fortunately it’s a position that isn’t exactly new to me, as I was involved with Australia TradeCoast back when it started,” says Fraser.
During his time as director at what is now known as Invest Brisbane, he helped build the concept of Australia TradeCoast and helped established the brand and precinct in 1999.
Ten years on, Fraser is keen to identify grass roots projects and support existing businesses to help them contribute to growth in southeast Queensland.
“The thing that really interested me and excited me about coming back was the opportunity to get my hands dirty and work in the marketplace of Brisbane, and to play a significant role in the growth of the economy.”
“We’re going to focus very heavily on the infrastructure role of Australia TradeCoast, which is critical. We’ve got projects like the Gateway upgrade, recyclable water projects, public transport infrastructure, pedestrian and bike ways – all of these projects provide critical links.”
As the largest trade precinct in the country, Australia TradeCoast is looking for opportunities to market globally, focusing on attracting businesses despite tough economic conditions.
“We need to be here, not behind the eight ball, so that we’ve identified the opportunities available, and we’re ready once investors and businesses get on board,” he says
Chairman David Harrison says the general manager role had attracted a lot of interest, and Fraser was selected by the board because of his strong credentials.
“We are very pleased to have a general manager with Brett’s experience, enthusiasm and in-depth knowledge of economic development and destination marketing, both in the local and wider context,” says Harrison.
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