A LANDMARK pro-bono legal test which promises to highlight the "deceptive and misleading behaviour" of pokies manufacturers and venues will begin in the Federal Court with Aristocrat and James Packer's Crown Resorts as defendants in the case.

The first-of-its-kind case will focus on the design of poker machines contributing to players being deliberately deceived on their prospects of winning, in particular the design of the "Dolphin Treasure" machine.

Maurice Blackburn Lawyers is representing lead applicant Shonica Guy against Crown Melbourne Limited, which has the machines within its casino, and Aristocrat Technologies Australia, who manufacture the Dolphin Treasure machine.

Ms Guy played poker machines for 14 years and claims she suffered significant losses, after she first started playing at the age of 17.

If successful, the litigation would have ramifications for the design of all pokie machines in the industry.

The case centres on allegations that the Dolphin Treasure machine misrepresents the true chances of winning due to deliberate design features in the machine's reels and symbols.

"This is an important legal case that we hope will play a key role in improving the way the pokie machine industry operates for consumers, including potentially being applied to all machines across the industry," says Maurice Blackburn Principal Jacob Varghese.

"The claim is the first to focus on the deceptive design of pokie machines, and in doing so calling into question the behaviour of the manufacturers and the industry in allowing people to continue playing machines that have been deliberately geared to make winning far more difficult than appears to players.

Dolphin Treasure design to feature at the core of case 

Varghese says the case revolves around the design of Dolphin Treasure and will involve three claims. The first claim involves the uneven spread of symbols on the machine's five spinning reels.

"Each machine contains five reels, covered in symbols. In a fair machine, symbols should be evenly distributed across the reels, so each symbol occurs the same number of times on each of the reels," Varghese says.

"In the Dolphin Treasure machine however, four of the reels are of equal size with 30 symbols on each reel, but the fifth reel is larger with 44 symbols.

"That means that it is much harder to win the big prize symbols on the last reel than on the others. No matter how many 'jackpot' symbols you get on the first four reels, the big fifth reel keeps the odds stacked in favour of the house.

Varghese says the second issue is that the symbols in the Dolphin Treasure machine are not evenly distributed across the five reels, so the symbols do not occur the same number of times on each of the five reels.

"It's like playing a game of cards without knowing that the deck has four aces of spades, three queen of hearts and 7 tens of diamonds. It's rigged. And the effect on players is that they see these symbols coming up constantly, but they don't know that their real odds are determined by the reel with the lowest number of the given symbol.

"Yet neither of these features are made clear to players of the Dolphin Treasure machine."

Pokies payout information 'misleading' and 'wrong'

Varghese says the third issue with the machine relates to the information provided to players on the display screens.

"This information must be available on all pokies in Victoria. It attempts to tell gamblers what they risk when they gamble on the pokies. In Victoria, the minimum return to player must be 85 per cent.

"The information on the Dolphin Treasure machine states that the total theoretical return to a player is 87.83 per cent giving the impression that the player will retain 87.83 per cent of the amount they bet while risking the loss of 12.17 per cent of the amount they bet.

"This again is misleading.

"The so-called 'return to player' is just an average on any given spin. If you play multiple games as the machines encourage the return to the player often ends up approaching zero, because you lose an average of 12.17 percent each spin. Calling it a 'return to player' is just false.

"So, if you put money into the machine and have multiple spins, you likely will be left with nothing."

Lead applicant Shonica Guy said she was taking the case on to drive a better standard in the industry and to crack down on the misleading conduct of machine manufacturers.

Poker machine industry to face push for reform

"These machines took over my life for 14 years, and I do not want that to happen to another family," Guy says.

"People deserve to know what is going on with the design of these machines, which deliberately give people false hope that they have a chance of winning to keep them playing.

"It is wrong, and it has to stop," she says.

Tim Costello from the Alliance for Gambling Reform said the legal action was an important step in keeping up the fight against the poker machine industry in seeking a fairer go for consumers.

"The Alliance is proud to continue to campaign for greater reform of the gambling industry on behalf of consumers," Costello says.

"For too long the balance has been skewed towards the industry and it is not good enough Australia is facing a gambling crisis and the sooner we can get more attention on the unfair drivers behind this and clean-up the industry the better."

Mr Varghese says the two defendants, Crown Melbourne Limited and Aristocrat Technologies Australia Pty Ltd, had both been put on notice about the deceptive design features of the Dolphin Treasure machines, but neither had acted to address this, leaving no option but to commence legal proceedings.

"This case is about ensuring a level playing field for consumers, by making sure these machines are designed fairly in future, as they should be," he said.

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Get our daily business news

Sign up to our free email news updates.

Please tick to verify that you are not a robot


Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Naturally Good: Showcasing Australia’s natural and organic leaders
Partner Content
With just days to go until Naturally Good, Australia’s leading trade exhibition d...
Naturally Good

Related Stories

Spirit Super, CareSuper to merge into $45 billion fund

Spirit Super, CareSuper to merge into $45 billion fund

Consolidation continues in Australia's superannuation sector af...

“It was an easy decision”: Good Drinks sells gaming licenses for $4.9m to fund QLD growth

“It was an easy decision”: Good Drinks sells gaming licenses for $4.9m to fund QLD growth

In a decision described as easy by Good Drinks Australia (ASX: GDA)...

Vicinity Centres sells 50pc stake in Broadmeadows Central for $134 million

Vicinity Centres sells 50pc stake in Broadmeadows Central for $134 million

Announced today, national shopping centre group Vicinity Centres (A...

US giant Accenture snares Melbourne’s Bourne Digital to merge it with SAP division

US giant Accenture snares Melbourne’s Bourne Digital to merge it with SAP division

US-based professional services giant Accenture has acquired Melbour...