KOGAN RELAUNCHES DICK SMITH ONLINE STORE

KOGAN.COM has resurrected the Dick Smith brand as an online shopping platform, days after the electronic retailer closed its doors across the country.

The Melbourne-based online retailer relaunched the Dick Smith websites in Australia and New Zealand one month earlier than planned.

Kogan.com acquired the embattled retailer's online business for an undisclosed sum in March in a bid to leverage its existing operations and the Dick Smith legacy.

Kogan.com and Dick Smith Executive Director David Schafer says the new platform promises shoppers better prices, fast delivery and a wide range of products.

"The efficiency with which we have been able to relaunch Dick Smith is the same efficiency that will see us deliver product and price leadership into the future," Schafer says.

"We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range and back-end systems to power the operation.

"Dick Smith's recent history has been disappointing for many Australians, but for millions of us, it is an iconic brand we all know and love.

"We will work hard to restore the faith Australians have put in the Dick Smith brand for almost 50 years."

Schafer says both websites will continue to be developed, boasting a suite of more than 5500 products including smartphones, cameras, tablets and home appliances.

"It's still early days and we are only just getting started," he says.

"Our digital efficiency will help to make the latest products more affordable at Dick Smith, and rebuild the legacy of the brand as a leading destination for the latest technology."

Dick Smith Holdings (ASX:DSH) was placed into voluntary administration in January with debts of $390 million.

The company's network of 301 stores in Australia and 62 in New Zealand were progressively closed up until April 30, impacting almost 3000 employees.