LORNA JANE LAUNCHES IN UK

LORNA Jane has opened a flagship store in London's iconic Covent Garden.

The 160sqm two-level Flagship Store will feature a ground level retail showcase and a basement Move Studio where visitors can participate in classes.

Lorna Jane CEO Bill Clarkson says it's exciting because the offering isn't just another retail store.

"We aren't just opening another Activewear store," says Clarkson.

"We are bringing the Active Living Philosophy to life in central London by including a Move studio. This is a rallying point where our community can form a deeper connection with the brand and each other through the daily classes offered."

Clarkson says the retailer has managed to make 'great inroads' during 'challenging times' testament to the brand strength.

"We believe it is important to support our international licensees' efforts with showcase retail," says Clarkson.

"Similarly, we have plans this year to increase fulfilment capability with the dual establishment of European and Asian Distribution Centres.

"In tough times, great brands can flourish and that is just what we will continue to do by keeping the customer at the heart of our business."