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For startups, small and medium-sized retailers, the announcement is said to be major because it 'closes the loop'.
The new point of sale system allows retailers to have both their online and physical stories running on the same payments platform, making it easier to manage inventory, tax and fulfilment for online sales.
The system delivers a single overview of total revenue, inventory and cash flow.
Neto co-founder Ryan Murtagh (pictured) says the system makes it less daunting for the local retailer to start selling online. The service is free for 14 days and then offers three pricing tiers.
"Retailers of all sizes are coming to understand that the online and bricks-and-mortar experience needs to be unified - both for the customer's benefit and their own," says Murtagh.
"Our new solution is a turnkey service that is affordable to businesses of all sizes.
"The Neto Digital Commerce Platform is able to track inventory and sales across multiple locations, and is updated in real-time to account for sales made through a physical store, a retailer's online store and even their eBay store. It also integrates with leading shipping carriers, such as Australia Post eParcel, enabling easy fulfilment for all orders."
Murtagh believes another drawcard is the social media integration. Neto seamlessly links into a retailer's social media and provides features such as customer reviews, discounting and coupons, and analytics to reveal how product lines are performing.
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