BRISBANE Marketing and Tourism and Events Queensland will launch a $2.3 million campaign to attract holidaymakers.
The ‘Give Me Brisbane Any Day’ initiative encourages locals and visitors to share their travel experiences online and showcase the city.
The Lord Mayor Graham Quirk says the campaign will span the financial year, in conjunction with local governments and industry bodies.
“As a gateway city, a strong region means a strong Brisbane, which is why it’s great to see all local governments in the Brisbane region uniting behind this tourism campaign.
“This campaign not only encourages locals to holiday closer to home but is also about alluring our southern friends here by showcasing our sunny holidays, and give Sydney and Melbourne pause for thought on their frosty winter mornings,” he says.
Advertising will be pushed on TV, digitally, outdoors and in print – aiming to portray the authentic city lifestyle.
Brisbane Marketing chief John Aitken says the campaign took one year in planning and extensive market research.
“The research found Brisbane was seen as a vibrant, optimistic, open and collaborative city of which locals were proud to share their passion.
“Give Me Brisbane Any Day showcases the Brisbane region’s holiday experiences and as much as possible uses real families and friends in the television commercial and imagery,” he says.
The first phase will appear in Brisbane, northern New South Wales, Sunshine Coast and Toowoomba this month and March.
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