Steer Developments to capitalise on Gold Coast hotel shortage as Palm Beach project given the nod

Steer Developments to capitalise on Gold Coast hotel shortage as Palm Beach project given the nod

Artist's impression of Steer Developments' proposed new hotel for Palm Beach on the southern Gold Coast

Brisbane company Steer Developments is ready to capitalise on a dearth of luxury hotel accommodation on the southern Gold Coast after gaining city council approval to proceed with a $120 million hotel that has been labelled the first of its kind for Palm Beach.

The hotel, which was code assessable under the city plan, will deliver 126 rooms across six storeys on a large site at 1081-1089 Gold Coast Highway, which is currently dominated by the Centrelink building.

Steer Developments, which is headed by development industry young gun Rob Steer, is expected to begin construction of the project in the fourth quarter of this year with completion scheduled for the first quarter of 2025.

“While the northern end of the Gold Coast is flooded with hotels, the southern end is ripe for a luxury offering,” says Steer, who has several Gold Coast projects currently in train.

“Along with Mondrian set to open in Burleigh, the timing is perfect for an additional prestige hotel at Palm Beach.”

Mondrian is a $450 million twin-tower residential-hotel development currently under way by Vitale Property Group, which has secured accommodation providers Accor and SBE to operate the 208-room hotel.

Steer Developments has yet to reveal a potential hotel operator for its Palm Beach project, which is also yet to be named.

However, Steer says the project will provide accessible luxury hotel accommodation for both domestic and international visitors to the southern Gold Coast.

The hotel will deliver 2,000sqm of ‘architectural elegance’ on the beach side of the Gold Coast Highway at Palm Beach, with the hotel featuring state-of-the-art amenities, including a rooftop pool, gym, spa, and in-house dining.

“We wanted to create a space that makes our guests feel something special,” Steer says.

“It’s about the entire experience; a perfect blend of beauty, luxury, and premium quality with a calm, lush, and peaceful serenity.

“We have always appreciated the Gold Coast’s lifestyle and are excited to contribute to its beauty and make an everlasting impact on the southern Gold Coast.”

Designed by Plus Architecture, the project has been specifically crafted to feature a striking exterior comprised of cathedral-like arched windows.

“Being such a significant project, our team took a considered approach to create a standout development in an increasingly discerning market,” says Danny Juric of Plus Architecture.

The Palm Beach project is among a solid pipeline of work under way for Steer Developments on the Gold Coast where the Brisbane company’s focus turned a few years ago.

Steer, a Bachelor of Architecture graduate from the University of Sydney who founded his development group in 2014, is also developing Côte Palm Beach, a boutique residential project comprising 17 apartments at nearby Thirteenth Avenue.

Steer also has teamed up with Brisbane’s Churchill Development Group to deliver the redevelopment of the sprawling site of the Gold Coast’s Ashmore Seafood and Steak restaurant which closed last year after 35 years in business.

The partners plan to begin demolition of the property this year to make way for a $50 million destination retail precinct to be anchored by an unnamed boutique market operator. Among the names rumoured to have been looking at the site as potential anchor tenant are Harris Farms and The Standard Company, although neither has been confirmed by Steer.

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