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THE opening of the new Helensvale branch of Trade Secret marks the expansion of one of Australia’s chief outlet retailers’ on home soil.
In recent years the iconic franchise has undergone rapid expansion, transforming what began as a single store in Southport into a booming business spanning the breadth of the country.
“The Gold Coast is one of our strongest and top regional markets in the country,” says marketing manager Tessa Buenen.
Trade Secret, part of the Gazal Corporation stable, has been a pioneer of Australian off-price retail for more than two decades.
It has 150 staff working within the Gold Coast region alone.
General manager of stores and operations Matthew Mackenzie says the new opening is a landmark for the brand’s continued expansion.
“We could never have predicted the Trade Secret brand would have become so popular and well-known nationally, so to be opening another store back where we started is a really special milestone.”
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