TOUCH COMMERCE SET TO SOAR, BUT WHERE IS THE MANAGER'S RUNWAY?

TOUCH COMMERCE SET TO SOAR, BUT WHERE IS THE MANAGER'S RUNWAY?

SMART-device and mobile consumer purchases are predicted to spiral upwards of 150 per cent worldwide this year in countries such as Australia, according to Deloitte.

The financial services firm's annual Technology, Media and Telecommunications (TMT) predictions tilts heavily on the 'how' of purchasing, while managers need to focus on 'what' is being purchased to prevent stalling make sure business growth has a smooth take-off for 2016.

"Managers want and need to be on top of overall seasonal trends for their community to make sure they cater to a diverse range of needs and meet store goals," PharmaData chief technology developer Adam Gilmore says.

"But being able to specifically identify the changes down to a particular product line can help lead strategies that respond to your consumers' wants and needs throughout the day as well as the rest of the year."

Since January 1, 2016 the Australian pharmaceutical industry and consumers have experienced turbulence from the government initiative of the $1 co-payment discount of the Pharmaceutical Benefits Scheme and de-listing of high demand medications such as codeine.

"The pharmacy owners and managers are weathering their own consumer trend storms, however unlike other industries when they turn to their web browsers or smartphone for trend updates there needs to be an added level of patient care at all times," says Gilmore.

The high-level integrity of data intelligence involved allows visualisations to identify and monitor local health trends by setting goals and adapting to change as it happens. In doing so the interface helps managers train staff to understand consumer behaviour and increase their individual and interpersonal skills.

These refined operating systems with positive user experience results from managers could lead to all staff providing a more value-added experience for the consumer.

Dell's TMT predicts 50 million more regular users will become part of the touch commerce phenomenon of 2016 where consumers are already choosing to research and purchase items before leaving the comfort of their own home.

"The positive, value-added impression you leave on your consumers with specific insights into community trends as well as the overall knowledge of 'how' they are purchasing is sure to set you up for a smooth take-off into 2016," says Gilmore.

 

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