VIVID EXTENSION PAYS OFF FOR SYDNEY

VIVID EXTENSION PAYS OFF FOR SYDNEY
THE decision to extend Vivid Sydney by five nights has paid off, with the festival bringing in $110 million of visitor spend to the city.

Minister for Trade, Tourism and Major Events Stuart Ayres says 184,000 visitors travelled to Sydney specifically for the festival, generating more than 621,000 visitor nights for NSW.

"$110 million in visitor spend is a huge result and is up 75 per cent on last year's figure. Not only did we smash visitor expenditure, we became Australia's largest event with 2.31 million attendees experiencing the spectacular Vivid Sydney," says Ayres.

Destination NSW Chief Executive Officer and Vivid Sydney Executive Producer Sandra Chipchase, says the results are driven by exceptional marketing, partnership campaigns and outstanding programming.

"Our biggest ever program of light, music and ideas saw Vivid Sydney expand into new precincts including the Royal Botanic Garden Sydney and Taronga Zoo and present over 190 Music and 180 Ideas events. These initiatives supported by our marketing and partnership campaigns were instrumental in increasing both visitor numbers and the length of stay."

Vivid Sydney 2017 will be held from Friday 26 May to Saturday 17 June.


Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Crypto staking: a new way to earn passive income
Partner Content
You may be familiar with traditional ways of earning passive income such as trading sto...
Etoro
Advertisement

Related Stories

Blackstone waits on gaming authorities as Crown shareholders approve $8.9b buyout

Blackstone waits on gaming authorities as Crown shareholders approve $8.9b buyout

Shareholders of Crown Resorts (ASX: CWN) have voted in favour of th...

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths (ASX: WOW) is looking to enhance its online marketplace ...

SNL’s Pete Davidson to star in QLD feature film ‘Wizards!’

SNL’s Pete Davidson to star in QLD feature film ‘Wizards!’

The Australian screen sector has bagged two major wins today, with ...

Bendigo-based Apiam Animal Health saddles up with $13.8m acquisitions

Bendigo-based Apiam Animal Health saddles up with $13.8m acquisitions

Vet services business Apiam Animal Health (ASX: AHX) has gone ...